2012 International Conference on Marketing Studies (ICMS2012) (Event)

Activity: Publication peer-review and editorial work › Publication Peer-review

Description

Reviewer for International Conference on Marketing Studies (ICMS)

Publications
Role model influence on youngsters
Research output: Contribution to conference › Paper › peer-review
The influence of internet-based customer relationship management on customer loyalty
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Measuring service quality in the banking industry: A Hong Kong based study
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Modelling the relationship between green perceived value, green trust, satisfaction and repurchase intention of green products
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Green purchase intention: Mediating role of perceived trust and moderating role of perceived risk
Research output: Contribution to conference › Paper › peer-review
Perceived value and purchase intention: A study in the smartphone industry
Research output: Contribution to conference › Paper › peer-review