Description
International Committee Board for International Conference on Marketing Studies (ICMS)| Period | 2013 → … |
|---|---|
| Event type | Conference |
Related content
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Publications
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Role model influence on youngsters
Research output: Contribution to conference › Paper › peer-review
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The influence of internet-based customer relationship management on customer loyalty
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Measuring service quality in the banking industry: A Hong Kong based study
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Modelling the relationship between green perceived value, green trust, satisfaction and repurchase intention of green products
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Green purchase intention: Mediating role of perceived trust and moderating role of perceived risk
Research output: Contribution to conference › Paper › peer-review
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Perceived value and purchase intention: A study in the smartphone industry
Research output: Contribution to conference › Paper › peer-review