Description
Disney’s Human Resources and Marketing in PracticeArrange company visit of Disneyland with executives' sharing in Human Resources Management and Marketing Strategies.
Note: This event was originally planned to be held on February 18, 2022. Due to the severe pandemic convid-19 situation, this company visit has been postponed and rescheduled to be held on September 30 Friday, 2022.
During the company visit of Disney Land, two outstanding executives from Disneyland will share their management experience and knowledge related to HR operations and Marketing. The sharing of Disney Land’s executives could definitely widen HKCC business students’ horizons and help them understand how to apply the HR and marketing theory in real-life practice through their exposure to an distinguished international company. The sharing of the executives from HR and Marketing department of Disney Land could inspire students to think creatively, developing an innovative, global mindset that is essential for students’ personal growth.
Guest speaker 1: Jackie Szeto, Senior Manager, HR Operations (45 minutes)
•Overview - The Walt Disney Company
• Overview – Hong Kong Disneyland Resort
• HR Functions Overview
• HR Transformation - Global HR Operations
• HR Processes Simplification
Guest speaker 2: Jenkin Ho, Director, Marketing (45 minutes)
• Storytelling in marketing communications
• HKDL as a tourism brand how we gear up our marketing strategies during pandemic when borders are closed
• How we tap into new market, new segment and new ways to communicate
• Living examples of the above
Bio of Mr Jackie Szeto, Senior Manager, HR Operations
Mr. Jackie Szeto is one of the Hong Kong Disneyland Resort opening team members who has held various roles throughout his magical journey with the company from workforce management, payroll operation, HR business partner to frontline recruitment. His latest role as Senior Manager, Human Resources Operations, saw him established this new function in 2019 which focuses on maximizing business performance by centrally manage HR transactional work and inquiries and providing cast members (Disney term for employees) with personalized information and services through mobile capability, self-service functionality, streamlined processes and professional customer support. Prior to joining Hong Kong Disneyland, Jackie was the Assistant Personnel Manager for Cathay Pacific Airways responsible for the implementation of the Flexible Benefits Program as well as PeopleSoft. Graduated with a Hotel Management degree, he also fulfilled his dream working for Grand Hyatt Hong Kong to begin his career.
Bio of Jenkin Ho, Marketing Director
Jenkin Ho, Director, Commercial Strategy of Hong Kong Disneyland Resort, is responsible for marketing communications for all consumer touch points of the brand, including above and below-the-line advertising, digital media, partnership marketing, broadcast and in-park communications in Hong Kong, China and our regional markets.
Jenkin joined Hong Kong Disneyland Resort in 2007. He has dedicated himself to building strategic marketing communication platforms through different creative solutions in both traditional and contemporary digital arenas. His expertise and commitment has led the brand to significant business growth in recent years. On numerous occasions he has been inspirational in contributing to winning various renowned creative and media awards in the industry, including Marketing Magazine’s Marketing Excellence Award, Kam Fan, and MobEx.
Prior to joining Hong Kong Disneyland, Jenkin has had over 10 years of agency experience at Ogilvy Advertising in Hong Kong and China, where he led the account team for various local and regional brands that ranged widely from the hotel and hospitality industry, to luxury jewelry, properties, FMCG, beverages, IT/telecommunications, and Quick Service Restaurants.
| Period | 30 Sept 2022 |
|---|---|
| Degree of Recognition | International |