Joint-Programme Activity -Disney’s Human Resources and Marketing in Practice

Activity: Other

Description

Participant: Disney’s Human Resources and Marketing in Practice.
Participated in company visit of Disneyland with executives' sharing in Human Resources Management and Marketing Strategies. Project Organiser: Jessie Ho (Programme Leader.

Guest speaker 1: Jackie Szeto, Senior Manager, HR Operations
Overview – Hong Kong Disneyland Resort
 HR Functions Overview
 HR Transformation - Global HR Operations
 HR Processes Simplification

Guest speaker 2: Jenkin Ho, Director, Marketing
Storytelling in marketing communications
 HKDL as a tourism brand how we gear up our marketing
strategies during pandemic when borders are closed
 How we tap into new market, new segment and new ways to
communicate
 Living examples of the above
Period30 Sept 2022
Degree of RecognitionInternational