Description
Arrange company visit of Disneyland with executives' sharing in Marketing Strategies.
During the company visit of Disney Land, one outstanding executive from Disneyland will share his management experience and knowledge in Marketing and Promotion. The sharing of Disneyland’s executives could definitely widen HKCC business students’ horizons and help them understand how to apply the marketing theory in real-life practice through their exposure to a distinguished international company. The sharing of the Disney’s executive could inspire students to think creatively, developing an innovative, global mindset that is essential for students’ personal growth.
This joint-programme activity is provided for ALL BHM students including degree and associate students.
This activity is related to the following scheme learning outcomes:
•S-ILO 2 - Communication
•S-ILO 3 - Critical Thinking
•S-ILO-4 - Problem Solving
•S-ILO-5 - Different Perspectives
Guest speaker: Mr. Jenkin Ho, Director, Marketing (1 hour)
Content Theme:
Marketing Strategy for “World of Frozen” launched at HK Disneyland
• Creating exceptional storytelling and experiences with the first and largest Frozen themed land and the infinite possibilities
• Re-connecting guests for BOTH locals and overseas tourists with the biggest land expansion in history at a unique timing to accelerate travel recovery and business growth of POST COVID
• Reaching new heights in the global footprint with the inauguration of this brand-defining Frozen experience.
Bio of Jenkin Ho, Marketing Director
Jenkin Ho, Director, Marketing of Hong Kong Disneyland Resort, is responsible for marketing communications and activations for all consumer touch points of the brand, including content advertising, digital media, partnership marketing, broadcast and in-park communications in Hong Kong, China and our regional markets.
Jenkin joined Hong Kong Disneyland Resort in 2007. He has dedicated himself to building strategic marketing communication platforms through different creative solutions in both traditional and contemporary digital arenas. His expertise and commitment have led the brand to significant business growth in recent years. On numerous occasions, he has been inspirational in contributing to winning various renowned creative and media awards in the industry, including Marketing Magazine’s Marketing Excellence Award, Kam Fan, and Mob-Ex.
| Period | 7 Jun 2024 |
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