Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising

  • Suk Chong TONG (Chair)
  • Keith Tung Tsui (Member of programme committee)
  • Fanny Fong Yee Chan (Member of programme committee)
  • Chan, Y. M. T. (Member of programme committee)

Activity: Participating in or organising an event › Organising a conference, workshop, ...

Description

Advertising Workshop "Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising" by Prof. Ben Lowe (Professor of Marketing, Kent Business School of University of Kent, UK) and Mr Leung Chi Sing Rudi (Founder & Director of Hungry Digital Limited, HK)
Period10 Jul 2024
Event typeWorkshop
Degree of RecognitionInternational

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