Research Seminar organized by the Research Centre for Green Business (RCGB): "The Impact of Mukbang Live Streaming Commerce on Consumers' Overconsumption Behavior"

Lee, S. M. D. (Speaker)

Division of Business and Hospitality Management (BHM)

Activity: Talk or presentation › Invited talk

Period	19 May 2023
Held at	Division of Business and Hospitality Management (BHM)
Degree of Recognition	Local

Documents & Links

Research seminar (May 19)
File: image/jpeg, 197 KB
Type: Audiovisual

Related content

Projects
The impact of mukbang influencer marketing and livestreaming e-commerce on consumers’ overconsumption behaviour | CPCE-funded Research Project 2020/21 (Second Round) | BHM-2020-197(E)
Project: Research

Publications
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
Research output: Contribution to journal › Article › peer-review