Research Seminar organized by the Research Centre for Green Business (RCGB): "The Impact of Mukbang Live Streaming Commerce on Consumers' Overconsumption Behavior"

Related content

• Publications

• The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

  Research output: Contribution to journal › Article › peer-review

• Projects

• The impact of mukbang influencer marketing and livestreaming e-commerce on consumers’ overconsumption behaviour | CPCE-funded Research Project 2020/21 (Second Round) | BHM-2020-197(E)

  Project: Research