Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners

  • Suk Chong TONG (Chair)
  • Keith Tung Tsui (Member of programme committee)
  • Fanny Fong Yee Chan (Member of programme committee)
  • Chan, Y. M. T. (Member of programme committee)

Activity: Participating in or organising an event › Organising a conference, workshop, ...

Description

Cross-disciplinary Introductory Seminar "Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners" by Prof. Cheng Lu Wang (Professor of Marketing, University of New Haven, USA) and Mr Eddy Hui (Vice Chairman of Association of Interactive Marketing)
Period2 Apr 2024
Event typeSeminar
Degree of RecognitionInternational

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