Activity: Talk or presentation › Oral presentation
Description
Qualitative research involves a humanistic approach that studies the uniqueness of each individual. It focuses on gaining insights and in-depth understandings of people’s thoughts, attitudes, values, motivation, behaviors, experiences, and interactions, which cannot be accessed through closed question surveys. Without a doubt, quality is an integral and essential part of qualitative inquiry. The quality depends on the research design: addressing research problem(s), selecting samples, collecting, interpreting and analysing data. Building on her robust experiences in publishing articles in Q1 journals as the sole author, Dr. Angela Tam will share her work about qualitative research design in case studies.