Projects per year
Personal profile
Personal profile
Dr Calvin Cheng is a Senior Lecturer and Award Leader of BA (Hons) in Marketing Management at PolyU CPCE. He is a Research Fellow of the Hong Kong College of Community Health Practitioners. Dr Cheng obtained his BA in Marketing (with First Class Honours) from PolyU and Master of Economics from The University of Hong Kong. He received his Doctor of Business Administration from the University of Newcastle, Australia. Dr Cheng is a member of the Hong Kong Institute of Marketing (HKIM) and an associate member of The Chartered Institute of Marketing (CIM). Prior to joining PolyU CPCE, Dr Cheng was a marketing staff of a multinational corporation. He also held different positions in the PolyU proper and the Vocational Training Council. He has gained solid experience in marketing.
His researches have been published in peer-reviewed international journals (including Q1 and Q2 ones) and conferences. He has also obtained a FDS research grant from UGC, a research fund from Department of Justice, and several internal research funds with his research teams.
Research interests
Consumer behaviour, services marketing, green advertising, brand management, relationship marketing, learning and teaching in higher education, strategic management, supply chain management, entrepreneurship and health care.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Doctor of Business Administration, The University of Newcastle
1 Jun 2011 → 26 Nov 2015
Award Date: 26 Nov 2015
Master, Master of Economics, The University of Hong Kong
1 Sep 2005 → 30 Jun 2007
Award Date: 27 Nov 2007
Bachelor, BA (1st class Hons) in Marketing, The Hong Kong Polytechnic University
1 Sep 1999 → 30 Jun 2002
Award Date: 27 Nov 2002
External positions
Honourary Research Fellow, Hong Kong College of Community Health Practitioners
Jan 2022 → …
School Board Member, Grace Baptist Kindergarten
Dec 2021 → …
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Network
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Creating Zero Medicine Wastage and Sustainable Healthcare Supply Chain: A Closer Cooperation between Private Clinics and Pharmaceutical Companies | Faculty Development Scheme (FDS), University Grants Committee | HK$482,278
Yuen, S. S. M., W. O. Cheng, C., Wong, S. M. H. & Yan, H.
1/01/22 → 31/12/23
Project: Research
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Sustainable E-procurement Adoption and Practices in the Pandemic Era | CPCE Research Fund | HK$15,972
Yuen, S. S. M. & W. O. Cheng, C.
1/11/21 → 31/05/23
Project: Research
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Core Chinese cultural values: Perceived justice and post-recovery satisfaction in higher education services
Lee, J. L. M., Cheng, C. W. O. & Liu, V. S. W., Sep 2022, In: Service Business. 16, 3, p. 743-770 28 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Effect of green advertising attitude on collectivist consumer behaviours: Mediating effects of green satisfaction and green brand equity
Lee, J. L. M., Cheng, C. & liu, V., 2022, (In preparation) In: Asia Pacific Journal of Marketing and Logistics.Research output: Contribution to journal › Article › peer-review
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What determines logistics sub-degree students’ decision to pursue a bachelor’s degree?
Cheng, C. & Yuen, S. S. M., 18 Oct 2022, In: London Review of Education. 20, 1, p. 37Research output: Contribution to journal › Article › peer-review
Open Access -
Green advertising attitude on behavioral outcomes in retailing: The moderating effects of green perceived quality & green brand equity
Lee, J. L. M., Cheng, C. & Liu, V., 2021.Research output: Contribution to conference › Paper › peer-review
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A study of marketing students’ attitude and intention to pursue a master’s degree
Cheng, C. & Yuen, S., 2020, In: Academia Journal of Educational Research. 8, 9, p. 325-332Research output: Contribution to journal › Article › peer-review
Prizes
Activities
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International Journal of Physical Distribution and Logistics Management (Journal)
Calvin W. O. Cheng (Reviewer)
Nov 2022 → Dec 2022Activity: Publication peer-review and editorial work › Publication Peer-review
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Australia and New Zealand International Business Academy (ANZIBA) 2023 Conference (Event)
Calvin W. O. Cheng (Reviewer)
7 Oct 2022 → Feb 2023Activity: Publication peer-review and editorial work › Publication Peer-review
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Associate Member, Research Centre for Green Business
Calvin W. O. Cheng (Associate Member)
Oct 2022 → Dec 2025Activity: Other
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Treasurer, Parent Teacher Association (PTA), St. Paul's College
Calvin W. O. Cheng (Treasurer)
1 Sep 2022 → 31 Aug 2023Activity: Other
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Member, Academic Regulations Committee, PolyU CPCE
Calvin W. O. Cheng (Committee Member)
1 Sep 2022 → 31 Aug 2024Activity: Other