Calvin W. O. Cheng

Senior Lecturer, Programme Leader, PolyU-SPEED BBA (Hons) in Marketing Management, Assistant Programme Leader, PolyU-HKCC Associate in Business (Marketing), Examination Officer (Academic) for Degree Programmes


    Research activity per year

    Personal profile

    Personal profile

    Dr Calvin Cheng is a Senior Lecturer, Programme Leader of BBA (Hons) in Marketing Management, Assistant Programme Leader of Associate in Business (Marketing), and Examination Officer (Academic) for Degree Programmes at PolyU CPCE. He is a Research Fellow of the Hong Kong College of Community Health Practitioners. Dr Cheng obtained his BA in Marketing (with First Class Honours) from PolyU and Master of Economics from The University of Hong Kong. He received his Doctor of Business Administration from the University of Newcastle, Australia. Dr Cheng is a member of the Hong Kong Institute of Marketing (HKIM) and an associate member of The Chartered Institute of Marketing (CIM). Prior to joining PolyU CPCE, Dr Cheng was a marketing staff of a multinational corporation. He also held different positions in the PolyU proper and the Vocational Training Council. He has gained solid experience in marketing.

    His researches have been published in peer-reviewed international journals (including SJR Q1 and Q2 ones) and conferences. He has also obtained a FDS research grant from UGC, a research fund from Department of Justice, and several external and internal research funds with his research teams.

    Research interests

    Consumer behaviour, services marketing, green advertising, brand management, relationship marketing, learning and teaching in higher education, strategic management, supply chain management, entrepreneurship and health care.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 3 - Good Health and Well-being
    • SDG 4 - Quality Education
    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 11 - Sustainable Cities and Communities
    • SDG 12 - Responsible Consumption and Production
    • SDG 16 - Peace, Justice and Strong Institutions

    Education/Academic qualification

    Doctorate, Doctor of Business Administration, The University of Newcastle

    1 Jun 201126 Nov 2015

    Award Date: 26 Nov 2015

    Master, Master of Economics, The University of Hong Kong

    1 Sept 200530 Jun 2007

    Award Date: 27 Nov 2007

    Bachelor, BA (1st class Hons) in Marketing, The Hong Kong Polytechnic University

    1 Sept 199930 Jun 2002

    Award Date: 27 Nov 2002

    External positions

    Honourary Research Fellow, Hong Kong College of Community Health Practitioners

    Jan 2022 → …

    School Board Member, Grace Baptist Kindergarten

    Dec 2021 → …


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