Carmen Ka Man Sum

PhD, Senior Lecturer, Programme Leader (AD in Business - Marketing)


    Research activity per year

    Personal profile

    Research interests

    Research interests include CRM, consumer behaviours, blockchain, AI, and education.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 4 - Quality Education
    • SDG 9 - Industry, Innovation, and Infrastructure

    Education/Academic qualification

    Doctorate, Market Orientation and the Use of Internet as a Relationship Marketing Tool in Service Industries, The Hong Kong Polytechnic University

    Award Date: 1 Jul 2007


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    Collaborations and top research areas from the last five years

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