Projects per year
Personal profile
Research interests
Research interests include CRM, consumer behaviours, blockchain, AI, and education.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Market Orientation and the Use of Internet as a Relationship Marketing Tool in Service Industries, The Hong Kong Polytechnic University
Award Date: 1 Jul 2007
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Collaborations and top research areas from the last five years
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Optimal Pricing, Green Advertising effort and Advanced Technology Investment in Sustainable Fashion Supply Chain Management
Chan, H. L. (PI), Wong, S. M. H. (CoI) & Sum, C. K. M. (CoI)
Project: Research
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Motivating Small and Medium Enterprises (SMEs) to Adopt Blockchain for Building A Smart Hong Kong: An Investigation of Blockchain Adoption Drivers and Implementation Support | Public Policy Research Funding Scheme 2022-23 | HK$ 432,579.40 | Project no.: 2022.B24.002.22B
Wong, S. M. H. (PI), Au, M. H. A. (CoI), Chan, H. L. (CoI), Liu, Y. W. D. (CoI) & Sum, C. K. M. (CoI)
1/11/22 → 31/10/23
Project: Research
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Determinants of mainland university students’ mobility: perspective from social capital theory
Wut, T. M. E. (PI), Xu, J. B. (CoI) & Sum, C. K. M. (CoI)
18/11/20 → 17/11/21
Project: Research
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Examining the Interplay of Goal Orientation, Perceived Learning Difficulty, and Student Engagement in Project-based Learning | CPCE Research Fund - HKD 34,470
Chan, N. M. I. (PI), Lau, Y. Y. J. (CoI) & Sum, C. K. M. (CoI)
1/03/20 → 28/02/23
Project: Research
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CRM: Customer Relationship Management – A Multi-faceted Concept
Sum, C. K. M. (PI)
16/01/18 → 15/01/20
Project: Research
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Does institution support matter? Blended learning approach in the higher education sector
Wut, T. M., Shun-mun Wong, H., Ka-man Sum, C. & Ah-heung Chan, E., Aug 2024, In: Education and Information Technologies. 29, 12, p. 15133-15145 13 p.Research output: Contribution to journal › Article › peer-review
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A study of continuance use intention of an on online learning system after Coronavirus disease 2019 pandemic outbreak
Wut, T. M., Wong, S. M. H. & Sum, C.K.-M., 15 Mar 2022, In: Asia Pacific Journal of Education. p. 1-15Research output: Contribution to journal › Article › peer-review
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Staying local or going back: A study on international university graduates' mobility
Wut, T. M. E., Xu, J. & Sum, C.K.-M., 9 Aug 2022, In: PLoS ONE. 17, 8, e0268821.Research output: Contribution to journal › Article › peer-review
Open Access -
The differences between students’ fixed and growth mindsets: a case of study tour between Hong Kong and Canada
Sum, C., Lau, Y. Y. & Chan, I., 21 Sept 2022, In: Public Administration and Policy. 25, 3, p. 235-249 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Exploring Sub-degree Students to Learn Desirable Difficulties: The Study of Project-Based Learning
Yui Yip, L., Chan, I., Sum, C. & Cheng, J., 2021.Research output: Contribution to conference › Paper › peer-review
Activities
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物流供應鏈可持續發展及企業數據優化秘訣
Sum, C. K. M. (Participant)
21 Jun 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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GenAI in learning, teaching and assessment: Sharing from AP, BEEE & SN
Sum, C. K. M. (Participant)
20 Jun 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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香港物流業現況、貿易供應鏈風險管理及物流跨境電商最新趨勢
Sum, C. K. M. (Participant)
19 Jun 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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GenAI in learning, teaching and assessment: Sharing from CEE, SD & SFT
Sum, C. K. M. (Participant)
19 Jun 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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GenAI in learning, teaching and assessment: Sharing from all 8 UGC-funded institutions
Sum, C. K. M. (Participant)
18 Jun 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...