Projects per year
Personal profile
Research interests
Research interests include CRM, consumer behaviours, blockchain, AI, and education.
Education/Academic qualification
Doctorate, Market Orientation and the Use of Internet as a Relationship Marketing Tool in Service Industries, The Hong Kong Polytechnic University
Award Date: 1 Jul 2007
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Optimal Pricing, Green Advertising effort and Advanced Technology Investment in Sustainable Fashion Supply Chain Management
Chan, H. L. (PI), Wong, S. M. H. (CoI) & Sum, C. K. M. (CoI)
Project: Research
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(Submitted to QESS in Feb 2025) Smart Academic Advising System for Enhancing Student-Teacher Interaction
Lo, C. H. K. (CoI), Loh, W. K. A. (PI), Wong, S. M. H. (CoI), Sum, C. K. M. (CoI), Tsang, C. K. K. (CoI), So, C. C. (CoI) & Tang, L. Y. S. (CoI)
28/02/25 → 28/02/25
Project: Other
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Motivating Small and Medium Enterprises (SMEs) to Adopt Blockchain for Building A Smart Hong Kong: An Investigation of Blockchain Adoption Drivers and Implementation Support | Public Policy Research Funding Scheme 2022-23 | HK$ 432,579.40 | Project no.: 2022.B24.002.22B
Wong, S. M. H. (PI), Au, M. H. A. (CoI), Chan, H. L. (CoI), Liu, Y. W. D. (CoI) & Sum, C. K. M. (CoI)
1/11/22 → 31/10/23
Project: Research
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Determinants of mainland university students’ mobility: perspective from social capital theory
Wut, T. M. E. (PI), Xu, J. B. (CoI) & Sum, C. K. M. (CoI)
18/11/20 → 17/11/21
Project: Research
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Examining the Interplay of Goal Orientation, Perceived Learning Difficulty, and Student Engagement in Project-based Learning | CPCE Research Fund - HKD 34,470
Chan, N. M. I. (PI), Lau, Y. Y. J. (CoI) & Sum, C. K. M. (CoI)
1/03/20 → 28/02/23
Project: Research
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From novelty to efficiency: how business model designs shape blockchain adoption in SMEs based on the TOE framework
Wong, S. M. H., Chan, R. Y., Sum, C. K. M. & Wong, T., Dec 2026, In: Humanities and Social Sciences Communications. 13, 1, 1434.Research output: Contribution to journal › Article › peer-review
Open Access -
Governance pathways in an Asian context: How board independence shapes ESG controversies and performance, and the mitigating role of performance-based compensation
Sum, C. K. M., Wong, S. M. H., Chan, R. Y., Wong, T., Lo, C. H. K. & So, C. C., Dec 2026, In: Sustainable Futures. 12Research output: Contribution to journal › Article › peer-review
Open Access -
How Do Summer Internships Shape Career Readiness for Hong Kong Undergraduates? An Exploration Through Experiential Learning Theory
Lau, C., Ho, S. Y. P., Sum, C. K. M. & Chan, B., 6 Jan 2026, CPCECPR Conference 2026 - Transforming Education Through Technology, Equity, and Human-Centred Innovation. 6 January 2026. PolyU CPCE. Hong Kong SAR..Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Male Friendship Travel, Self-Construal and Wellbeing: Travel Companionship among Mancationers.
Manner Baldeon, F. K., Ho, S. Y. P., Tse, P. M. D., Chan, A. H. E. & Sum, C. K. M., 28 May 2026, (Accepted/In press).Research output: Contribution to conference › Abstract › peer-review
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Myth or reality: AI grading for business education
Chin, O. K. I., Sum, C. K. M., Law, P. Y. K., CHOW, Y. & Lau, Y. Y. J., 2026.Research output: Contribution to conference › Paper › peer-review
Prizes
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CPCE Outstanding Teaching Performance/ Achievement Award 2025
Sum, C. K. M. (Recipient), Aug 2025
Prize
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CPCE SPEED/HKCC Teaching Awards for 2024/25 - Caring Teaching Award
Sum, C. K. M. (Recipient), 2025
Prize
Activities
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Conference on Generative AI in Sustainable Marketing and Consumer Well-being
Lee, S. M. D. (Organiser), Lau, M.-M. M. (Organiser), Wut, T. M. E. (Organiser), Sum, C. K. M. (Organiser), Tse, P. M. D. (Organiser), Fung, Y. N. (Organiser), Kwok, Y. K. R. (Organiser), Khan, D. (Session Chair), Khattak, M. S. (Session Chair), Cheng, M. S. C. (Organiser) & Wang, Y. (Session Chair)
18 Aug 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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SPEED / HKCC Online Programme Talk
Sum, C. K. M. (Speaker)
15 May 2026Activity: Talk or presentation › Invited talk
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RCGB Research Workshop on Harnessing AI & Big Data: Navigating Social Media Trends and Creator Discovery
Sum, C. K. M. (Participant)
30 Apr 2026Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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RCGB Research Seminar on Exploiting Financial and Technological Innovation for Sustainability Transformation: Implications for Higher Education
Sum, C. K. M. (Participant)
30 Apr 2026Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Doing Meta Analysis Step by Step: From Data Extraction to Evidence Synthesis
Sum, C. K. M. (Participant)
24 Apr 2026Activity: Participating in or organising an event › Participating in a conference, workshop, ...