Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Face and relationship continuity: leisure nostalgia for collectivist event participants | PolyU CPCE Research Fund Project: Research 2025/2026 |
Wong, S. M. H. (PI), Lee, J. L. M. (CoI), Wut, T. M. E. (CoI) & Tai, C. L. A. (CoI)
1/01/26 → 30/06/27
Project: Research
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Can Artificial Intelligence (AI) and Robotics Technologies Applications for Intangible Cultural Heritage enhance Destination Attractiveness? | PolyU CPCE-funded Research Project 2025/26 [Project No. BHM-2025-374(J)]
Lau, C.Y.-L. (PI), Lee, J. L. M. (CoI), Chen, N. (CoI) & Huang, J. D. (CoI)
26/11/25 → 27/05/27
Project: Research
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Toy Tourism and Vulnerable Students: A Novel Education-assisted Approach | PolyU CPCE Research Fund 2025/2026. Project No. BHM-2025-369(J) |
Lee, J. L. M. (PI), Lau, C.Y.-L. (CoI) & Wong, S. M. H. (CoI)
26/11/25 → 27/05/27
Project: Research
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Impact of ESG practices on brand purchasing behaviour: A gender and generational comparison | PolyU CPCE Research Fund 2025/26 | BHM-2025-377(J) | HK$26,215
Cheng, C. W. O. (PI), Yuen, S. S. M. (CoI), Lee, J. L. M. (CoI), Wong, S. M. H. (CoI) & Lam, Y. C. A. (CoI)
26/11/25 → 25/05/27
Project: Research
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AI chatbots VS human service recovery: Experimental investigation for collectivist consumers | PolyU CPCE Research Fund 2024/2025 |
Lee, J. L. M. (PI), ZHANG, T.J.-F. (CoI), HUANG , Y.-H. (CoI) & Wong, S. M. H. (CoI)
1/08/25 → 31/01/27
Project: Research
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2025 AMS World Marketing Congress: leading the way in integrating marketing science and tourism: 2-4 July 2025, Dijon, France
Lee, J. L. M., 2026, In: Anatolia. 37, 1, p. 267-269 3 p.Research output: Contribution to journal › Comment/debate
Open Access -
Advancing Responsible Travel and Innovative Cultural Tourism Through a Transdisciplinary Research Approach in Sustainability Education
Lau, C., Lee, J. L. M., Chan, W. W. H. & Lui, A. M. T., 3 Mar 2026, High-End Academic Conference on the Integration of Culture and Tourism, Hangzhou City University. 1-3 March 2026. Hangzhou, China.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Artificial Intelligence Literacy and Tertiary Student Prospect: A Case Study of Hong Kong
Lee, J. L. M., Wong, S. M. H., Lau, C., Wong, Y. T. A., Shum, K. Y. N. & Law, P. Y. K., 2026.Research output: Contribution to conference › Paper › peer-review
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Can artificial intelligence (AI) and robotics technologies applications for intangible cultural heritage enhance destination attractiveness?
Lau, C., Lee, J. L. M., Chen, N. & Huang, J. D., 3 Mar 2026, High-End Academic Conference on the Integration of Culture and Tourism, Hangzhou City University. 1-3 March 2026. Hangzhou, China.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Glamping motivation and satisfaction: An empirical study of service quality and facility quality in collectivist country
Lee, J. L. M., Lau, C., Cheng, C., Wong, S. M. H., Tai, C. L. A., Chan, M. Y. & Lo , J. H. H., 3 Mar 2026, High-End Academic Conference on the Integration of Culture and Tourism, Hangzhou City University. 1-3 March 2026. Hangzhou, China.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Prizes
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Best Paper Award - High-End Academic Conference on the Integration of Culture and Tourism, Hangzhou China
Lau, C.Y.-L. (Recipient), Lee, J. L. M. (Recipient), Wong, S. M. H. (Recipient), Chan, M. L. B. (Recipient) & Ho, S. Y. P. (Recipient), 3 Mar 2026
Prize
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A Contingency Theory Explaining Channel Blending Decisions in the Context of Online Shopping
Liu, V. (Recipient) & Lee, J. L. M. (Recipient), 2017
Prize
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BHM Professional Talk Series: Storytelling and Responsible Travel in Cultural Tour Guiding
Lau, C.Y.-L. (Organiser), Chan, M. L. B. (Participant) & Lee, J. L. M. (Participant)
24 Feb 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Cogent Business and Management (Journal)
Lee, J. L. M. (Editor)
2026Activity: Publication peer-review and editorial work › Editorial work
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BHM Professional Talk Series: Insights on Risk Management and Travel Insurance
Lau, C.Y.-L. (Organiser), Lui, A. (Participant), Chan, M. L. B. (Participant), Lee, J. L. M. (Participant), Ho, S. Y. P. (Participant) & Chan, W. W. H. (Participant)
13 Nov 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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BHM Professional Talk Series: Security Management at Hong Kong International Airport - Strategies, Technologies, and Challenges
Lau, C.Y.-L. (Organiser), Fung, C. (Organiser), Chan, M. L. B. (Participant), Lee, J. L. M. (Participant), Ho, S. Y. P. (Participant) & Tse, P. M. D. (Participant)
14 Oct 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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BHM Professional Talk Series: How Could AI Robotics Enhance Tourists' Experience - A Case of Hong Kong Cultural Tourism
Lau, C.Y.-L. (Organiser), Lui, A. (Participant), Chan, M. L. B. (Participant), Lee, J. L. M. (Participant), Ho, S. Y. P. (Participant) & Chan, W. W. H. (Participant)
9 Oct 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...