Projects per year
Personal profile
Research interests
Brand Development and Loyalty; Business Development; Consumer Behaviour; Education and Training; Sustainability; Integrated Marketing Communication; Marketing Strategy and Applications; Relationship Management; Strategic Marketing and Management; Strategic Networking; Supply Chain Management; Fashion
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Strategic networking and transactional performance: A study of the Hong Kong clothing industry, The Hong Kong Polytechnic University
1 Aug 2003 → 1 Aug 2008
Award Date: 1 Aug 2008
Bachelor, BA (Hons) Textile & Clothing Marketing, First Class Honors, The Hong Kong Polytechnic University
1 Sep 1998 → 30 Jun 2001
Award Date: 30 Jun 2001
Fingerprint
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Examining purchase intention for luxury fashion: Integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Lau, M. M., Ng, P. M. L., Chan, A. H. E. & Cherry Tin Yan, C., 31 Oct 2022, (Accepted/In press) In: Young Consumers.Research output: Contribution to journal › Article › peer-review
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The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong
Lam, A. Y. C., Lau, M. M., Cheng, C. & Wong, M. Y., 10 Jan 2019, IC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning. Japan: Association for Computing Machinery, p. 329-333 5 p. (ACM International Conference Proceeding Series).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
3 Citations (Scopus) -
Understanding determinants of customer behavioral intention in using mobile payment at convenience stores
Lau, M. M., Lam, A. Y. C., Cheung, R. & Leung, T. F., 10 Jan 2019, IC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning. Japan: Association for Computing Machinery, p. 357-362 6 p. (ACM International Conference Proceeding Series).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
3 Citations (Scopus) -
Examining the factors influencing purchase intention of smartphones in Hong Kong
Lau, M. M., Lam, A. Y. C. & Cheung, R., 2016, In: Contemporary Management Research. 12, 2, p. 213-224Research output: Contribution to journal › Article › peer-review
Open Access -
Modelling the relationship between green perceived value, green trust, satisfaction and repurchase intention of green products
Lam, A. Y. C., Lau, M. M. & Cheung, R., 2016, In: Contemporary Management Research. 12, 1, p. 47-60Research output: Contribution to journal › Article › peer-review
Open Access
Prizes
Activities
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QESS Teaching Workshop: Online teaching and AI technologies: How eye-tracking and head-tracking technologies enable new ways of pedagogic research
Mei-mei May Lau (Participant)
6 Jul 2022Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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QESS Research Seminar: Blockchain and Cryptocurrency Revolution in B2B Marketing
Mei-mei May Lau (Participant)
1 Jun 2022Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Journal of Global Fashion Marketing (Journal)
Mei Mei Lau (Reviewer)
1 Apr 2022Activity: Publication peer-review and editorial work › Publication Peer-review
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Guest Talk, Sharing on latest updates on CV and cover letter
Mei Mei Lau (Facilitator)
28 Feb 2022Activity: Other
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Assistant Programme Leader, Associate in Business (International Business)
Mei Mei Lau (Assistant Programme Leader)
1 Jan 2022 → …Activity: Other