Projects per year
Personal profile
Research interests
Brand Development and Loyalty; Business Development; Consumer Behaviour; Education and Training; Sustainability; Integrated Marketing Communication; Marketing Strategy and Applications; Relationship Management; Strategic Marketing and Management; Strategic Networking; Supply Chain Management; Fashion
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Strategic networking and transactional performance: A study of the Hong Kong clothing industry, The Hong Kong Polytechnic University
1 Aug 2003 → 1 Aug 2008
Award Date: 1 Aug 2008
Bachelor, BA (Hons) Textile & Clothing Marketing, First Class Honors, The Hong Kong Polytechnic University
1 Sept 1998 → 30 Jun 2001
Award Date: 30 Jun 2001
Fingerprint
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Lau, M. M., Ng, P. M. L., Chan, A. H. E. & Cheung, C. T. Y., 2 Jan 2023, In: Young Consumers. 24, 1, p. 114-131 18 p., ISSN 1747-3616.Research output: Contribution to journal › Article › peer-review
Open Access -
Study on using virtual reality technology on pro-environmental behavior (PEB) of teenagers
Ng, P. M. L., Chan, J. K. Y., Lau, M. M. & Wut, T. M. E., 28 Jul 2023, (Accepted/In press).Research output: Contribution to conference › Abstract › peer-review
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The importance of entrepreneurial training for post-pandemic era in Hong Kong
Lau, M. M., 27 Mar 2023, The 9th Asian Conference & International Development (ACEID), sponsored by the International Academic Forum (iafor).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong
Lam, A. Y. C., Lau, M. M., Cheng, C. & Wong, M. Y., 10 Jan 2019, IC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning. Japan: Association for Computing Machinery, p. 329-333 5 p. (ACM International Conference Proceeding Series).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
3 Citations (Scopus) -
Understanding determinants of customer behavioral intention in using mobile payment at convenience stores
Lau, M. M., Lam, A. Y. C., Cheung, R. & Leung, T. F., 10 Jan 2019, IC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning. Japan: Association for Computing Machinery, p. 357-362 6 p. (ACM International Conference Proceeding Series).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
3 Citations (Scopus)
Prizes
Activities
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ChatGPT Unravelled: Surfing the Wave of AI (By PolyU Alumni)
Mei-mei May Lau (Participant)
4 May 2023Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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中小企ChatGPT應用攻略 降本增效釋放公司潛力 (by HKTDC Exhibition and Digital Business)
Mei-mei May Lau (Participant)
26 Apr 2023Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Substance 3D Creation & Adobe Stock - Powered by Nvidia Graphics (By GrandTech Marketing)
Mei-mei May Lau (Participant)
10 Mar 2023Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Using Virtual Reality (VR) Technology in Teaching (by STEM EdTech Lab Seminar)
Mei-mei May Lau (Participant)
7 Mar 2023Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Business representative/sales executive (Shipping), Evergreen Marine (Hong Kong) Limited
Mei-mei May Lau (Job Referral)
1 Mar 2023 → …Activity: Other