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Personal profile

Research interests

Brand Development and Loyalty; Business Development; Consumer Behaviour; Education and Training; Sustainability; Integrated Marketing Communication; Marketing Strategy and Applications; Relationship Management; Strategic Marketing and Management; Strategic Networking; Supply Chain Management; Fashion

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

Doctorate, The Hong Kong Polytechnic University

1 Aug 20031 Aug 2008

Award Date: 1 Aug 2008

Bachelor, The Hong Kong Polytechnic University

1 Sep 199830 Jun 2001

Award Date: 30 Jun 2001

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