Personal profile

Research interests

Brand Development and Loyalty; Business Development; Consumer Behaviour; Education and Training; Sustainability; Integrated Marketing Communication; Marketing Strategy and Applications; Relationship Management; Strategic Marketing and Management; Strategic Networking; Supply Chain Management; Fashion

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

Doctorate, Strategic networking and transactional performance: A study of the Hong Kong clothing industry, The Hong Kong Polytechnic University

1 Aug 20031 Aug 2008

Award Date: 1 Aug 2008

Bachelor, BA (Hons) Textile & Clothing Marketing, First Class Honors, The Hong Kong Polytechnic University

1 Sept 199830 Jun 2001

Award Date: 30 Jun 2001


Dive into the research topics where Mei-mei May Lau is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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