Projects per year
Personal profile
Research interests
Brand Development and Loyalty; Business Development; Consumer Behaviour; Education and Training; Sustainability; Integrated Marketing Communication; Marketing Strategy and Applications; Relationship Management; Strategic Marketing and Management; Strategic Networking; Supply Chain Management; Fashion
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Strategic networking and transactional performance: A study of the Hong Kong clothing industry, The Hong Kong Polytechnic University
1 Aug 2003 → 1 Aug 2008
Award Date: 1 Aug 2008
Bachelor, BA (Hons) Textile & Clothing Marketing, First Class Honors, The Hong Kong Polytechnic University
1 Sept 1998 → 30 Jun 2001
Award Date: 30 Jun 2001
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Quality and utilisation of primary care among older adults: Driving for holistic healthy ageing in Hong Kong
Fong, Y. F. B. (PI), Wong, W. C. W. (CoI), Liang, Z. (CoI), Chiu, W. K. O. (CoI), Lau, M.-M. M. (CoI) & Ho, S. S. P. (CoI)
1/01/25 → 31/12/26
Project: Research
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Motivations of using Generative AI tools in enhancing learning performance: Cases of ChatGPT and ERNIE Bot | CPCE Teaching Research/Excellence Fund | HK$30,000
Lau, M.-M. M. (PI) & Ng, M. L. P. (CoI)
26/06/24 → 25/12/25
Project: Research
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Generative AI in Sustainable Marketing and Consumer Well-being: Promises, Challenges and Future Research Directions | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2025/26: Inter-Institutional Development Scheme (IIDS) | HK$ 277,480 | Reference no.: UGC/IIDS24/B03/25
Lee, S. M. D. (PI), Wong, S. M. H. (CoI), Wut, T. M. E. (CoI), Ng, M. L. P. (CoI), Lau, M.-M. M. (CoI), Li, R.Y.-M. (CoI) & Ng, H.C.-Y. (CoI)
1/01/26 → 31/12/26
Project: Research
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Effects of fast fashion retail on shopper’s attitude
Chang, J. M. T. (PI) & Lau, M.-M. M. (CoI)
Project: Research
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Bonus or burden? Exploring the interplay of FOMO and attitudes on DeepSeek adoption, managing information and firm performance in China
Ng, P. M. L., Chan, J. K. Y., Kwong, R., Kwok, M. L. J., Lau, M. M. & Chow, P. K., 2025, (Accepted/In press) In: Journal of Enterprise Information Management.Research output: Contribution to journal › Article › peer-review
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Community Engagement and Empowerment in Primary Health and Social Care
Lau, M. M. & Ng, T. K. C., 29 Mar 2025, Quality of Life in Asia. 1st ed. Singapore: Springer, p. 139-155 17 p. (Quality of Life in Asia; vol. 21).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Examining the moderating role of perceived education support in shaping entrepreneurial intentions among higher education students: A TPB and VBN Perspective
Lau, M. M., Lam, Y. C. A., Cheng, C. & Yuen, S. S. M., 21 May 2025, In: Journal of Information Systems Engineering and Management. 10, 48s, p. 276-284 9 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Examining the moderating role of perceived education support in shaping entrepreneurial intentions among higher education students: A TPB and VBN Perspective
Lau, M. M., Lam, Y. C. A., Cheng, C. & Chung, S. M. S., 23 Apr 2025, International Conference on Innovation, Creativity and Marketing (ICICM-25). Kyoto, JapanResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Exploring the role of internal social media in fostering employee green behavior (EGB)
Ng, P. M. L., Wut, T. M., Chan, J. K. Y., Lau, M. M., Cheung, C. T. Y., Kwok, M. L. J. & Choy, E. T. K., Jun 2025, In: Sustainable Futures. 9, 100425.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus)
Prizes
Activities
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Northumbria–SPEED Summer School Programme: English Language Learning Programme
Lau, M.-M. M. (Organiser)
7 Jul 2025 → 19 Jul 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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The Reaching Out Award (ROA)
Lau, M.-M. M. (Organiser) & Wong, M. M. C. (Organiser)
25 May 2025 → 30 May 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Sustainable green dining: The power of responsible consumption and waste reduction on revisit intention
Lau, M.-M. M. (Speaker)
16 May 2025Activity: Talk or presentation › Invited talk
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Travel Security Briefing Session for Outbound Students & Staff
Lau, M.-M. M. (Participant)
14 May 2025 → 19 May 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Site visit: : Piano Land Cruise Experience
Lau, M.-M. M. (Organiser)
21 Apr 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...