Personal profile
Research interests
Consumer behavior; Emotions; Happiness; Well-being
Education/Academic qualification
Doctorate, Marketing, Fudan University
1 Sept 2015 → 21 Jan 2021
Award Date: 21 Jan 2021
Bachelor, Accounting, Fudan University
1 Sept 2009 → 30 Jun 2013
Award Date: 30 Jun 2013
External positions
Researcher, Southern University of Science and Technology
5 Mar 2021 → 5 Mar 2023
Keywords
- H Social Sciences (General)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Can Artificial Intelligence (AI) and Robotics Technologies Applications for Intangible Cultural Heritage enhance Destination Attractiveness? | PolyU CPCE-funded Research Project 2025/26 [Project No. BHM-2025-374(J)]
Lau, C.Y.-L. (PI), Lee, J. L. M. (CoI), Chen, N. (CoI) & Huang, J. D. (CoI)
26/11/25 → 27/05/27
Project: Research
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Can artificial intelligence (AI) and robotics technologies applications for intangible cultural heritage enhance destination attractiveness?
Lau, C., Lee, J. L. M., Chen, N. & Huang, J. D., 3 Mar 2026, High-End Academic Conference on the Integration of Culture and Tourism, Hangzhou City University. 1-3 March 2026. Hangzhou, China.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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The “Green Spotlight” Effect: How Facial Recognition Promotes Public Sustainable Consumption
Zhang, Y., Qu, M., Chen, N. & Zhu, L., 20 Mar 2026, In: Psychology and Marketing. 14 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences
Chen, N., Lu, F. C., Jiao, J. & Fan, X., 26 Jun 2025, In: Journal of Advertising. 20 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Loss framing increases entity theorists’ vaccine uptake
Li, S., Chen, N., Chan, E. & Guo, Y., 2024, In: International Journal of Research in Marketing.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Deriving happiness through extraordinary or ordinary brand experiences in times of COVID-19 threat
Jiao, J., Lu, F. C. & Chen, N., 1 Sept 2022, In: Journal of Consumer Affairs. 56, 3, p. 1392-1419 28 p.Research output: Contribution to journal › Article › peer-review
Open Access8 Citations (Scopus)
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CPCE Centre for Pedagogic Research (CPCECPR) (Organisational unit)
Chen, N. (Member)
1 Nov 2025 → …Activity: Membership › Membership of committee
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Journal of Business Research (Journal)
Chen, N. (Reviewer)
10 Oct 2025Activity: Publication peer-review and editorial work › Publication Peer-review
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Journal of Service Theory and Practice (Journal)
Chen, N. (Reviewer)
16 Sept 2025Activity: Publication peer-review and editorial work › Publication Peer-review
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Asia Pacific Journal of Marketing and Logistics (Journal)
Chen, N. (Reviewer)
23 Jul 2025Activity: Publication peer-review and editorial work › Publication Peer-review
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Journal of Business Research (Journal)
Chen, N. (Reviewer)
8 May 2025Activity: Publication peer-review and editorial work › Publication Peer-review