Personal profile
Research interests
Consumer behavior; Emotions; Happiness; Well-being
Education/Academic qualification
Doctorate, Marketing, Fudan University
1 Sept 2015 → 21 Jan 2021
Award Date: 21 Jan 2021
Bachelor, Accounting, Fudan University
1 Sept 2009 → 30 Jun 2013
Award Date: 30 Jun 2013
External positions
Researcher, Southern University of Science and Technology
5 Mar 2021 → 5 Mar 2023
Keywords
- H Social Sciences (General)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Research output
- 6 Article
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The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences
Chen, N., Lu, F. C., Jiao, J. & Fan, X., 2025, (Accepted/In press) In: Journal of Advertising.Research output: Contribution to journal › Article › peer-review
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Loss framing increases entity theorists’ vaccine uptake
Li, S., Chen, N., Chan, E. & Guo, Y., 2024, In: International Journal of Research in Marketing.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Deriving happiness through extraordinary or ordinary brand experiences in times of COVID-19 threat
Jiao, J., Lu, F. C. & Chen, N., 1 Sept 2022, In: Journal of Consumer Affairs. 56, 3, p. 1392-1419 28 p.Research output: Contribution to journal › Article › peer-review
Open Access8 Citations (Scopus) -
SNS use leads to luxury brand consumption: evidence from China
Wang, W., Chen, N., Li, J. & Sun, G., 12 Jan 2021, In: Journal of Consumer Marketing. 38, 1, p. 101-112 12 p.Research output: Contribution to journal › Article › peer-review
29 Citations (Scopus) -
The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes
Chen, N., Jiao, J., Fan, X. & Li, S., Nov 2021, In: Journal of Business Research. 136, p. 612-629 18 p.Research output: Contribution to journal › Article › peer-review
39 Citations (Scopus)
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CPCE Centre for Pedagogic Research (CPCECPR) (Organisational unit)
Chen, N. (Member)
1 Nov 2025 → …Activity: Membership › Membership of committee
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Journal of Business Research (Journal)
Chen, N. (Reviewer)
8 May 2025Activity: Publication peer-review and editorial work › Publication Peer-review
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The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences
Chen, N. (Speaker)
11 Apr 2025Activity: Talk or presentation › Oral presentation
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Career paths in the finance industry
Dong, E. (Speaker) & Chen, N. (Speaker)
20 Mar 2025Activity: Talk or presentation › Invited talk