Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Oklahoma State University
Award Date: 1 Jul 2009
Master, Oklahoma State University
Award Date: 30 Dec 2004
Bachelor, Thammasat University
Award Date: 31 May 1996
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Collaborations and top research areas from the last five years
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What contributes to hospitality green service innovative behaviour? A multi-level analysis of adaptability, technology readiness and organisational cultures [UGC/FDS24/B11/23]
Lam, C. W. R. (PI), Cheung, C. (CoI) & Tavitiyaman, P. (CoI)
1/01/24 → 31/12/25
Project: Research
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Towards a resilient and sustainable supply chain under Industry 4.0 perspective: lessons learned from the tourism industry for mitigating the pandemic disruptions
Zhang, X. A. (PI), Tavitiyaman, P. (CoI) & Law, T. S. V. (CoI)
1/01/24 → 31/12/25
Project: Research
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The impact of museum experienscape on visitors' supportive response: Exploring the mediating role of effective image, immersive experience and emotional attachment [CPCE Research Fund]
Lam, C. W. R. (PI), Tavitiyaman, P. (CoI), Tsang, W. S. L. (CoI) & So, C. Y. A. (CoI)
8/11/23 → 8/05/25
Project: Research
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Research Centre for Green Business | 2022/23 Institutional Development Scheme (IDS) Research Grants Council (RGC) | HK$HK$2,966,110
Wong, S. M. H. (PI), Leung, C. W. (CoI), Tavitiyaman, P. (CoI), Wong, W. S. P. (CoI), Ng, M. L. P. (CoI), Huang, W. (CoI) & Kwok, M. L. J. (CoI)
1/01/23 → 31/12/25
Project: Research
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Exploring the Relationship between menu types, visit intenions and service experineces of senior patrons of Yum Cha Restaurant. [CPCE Research Fund: Bhm-2023-286(j)]
Tsang, W. S. L. (PI), Lo, S. K. J. (CoI) & Tavitiyaman, P. (CoI)
Project: Research
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Effect of Hospitality and Tourism Students’ Perceived Skills on Career Adaptability and Perceived Employability
Tavitiyaman, P., Tsui, B. & Ng, M. L. P., 2025, In: Journal of Hospitality and Tourism Education. 37, 1, p. 43-54 12 p.Research output: Contribution to journal › Article › peer-review
16 Citations (Scopus) -
Impact of Green Servicescape on visitors’ Emotional Bonding Through Their Green Behavior: Mediating Role of Perceived Environmental Responsibility and Trust
Lam, R. & Tavitiyaman, P., 21 Feb 2025, (Accepted/In press) In: Journal of China Tourism Research.Research output: Contribution to journal › Article › peer-review
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Mask-wearing intention after the removal of the mandatory mask-wearing requirement in Hong Kong: application of the protection motivation theory and the theory of planned behaviour
Ng, T. K. C., Fong, Y. F. B., Law, T. S. V., Tavitiyaman, P. & Chiu, W. K. O., 7 Apr 2025, In: Hong Kong Medical Journal. p. 1-11 11 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Travel confidence, constraints, and behaviors of Chinese outbound tourists in the new normal: A longitudinal case study of Hong Kong
Zhang, X. A., Wong, S. M. H. & Tavitiyaman, P., 2025, (Accepted/In press) In: Journal of Hospitality and Tourism Insights.Research output: Contribution to journal › Article › peer-review
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Customers’ perceived values and purchase intention through satisfaction: Differences based on food delivery application platform and buying power
Tavitiyaman, P., Tsang, W. S. L. & Lo, S. K. J., 28 Jun 2024, In: International Journal of Hospitality and Tourism Administration. 25, 4, p. 709-737 29 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus)
Prizes
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Highly Commended Award - ICHRIE 2023 JHTE Article of the Year
Xu, J. B. (Recipient), Tavitiyaman, P. (Recipient), Kim, J.-H. (Recipient) & Lo, S. K. J. (Recipient), 2023
Prize: Honorary award
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Best Paper Award Recipient Tavitiyaman, P., Qu, H., Tsang, L.W.S., & Lam, R.C.W. (2019). Influence of smart tourism management on destination image and behavioral intention. Tourism and Retail Management (TRMC) 2019 Conference, 27-28 October 2019, Tianjin China
Tavitiyaman, P. (Recipient), 2019
Prize: Honorary award
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CPCE Outstanding Teaching Performance/Achievement Award 2014/15
Tavitiyaman, P. (Recipient), 2014
Prize: Honorary award
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Superior Research-Scholarly Performance Award 2011/12
Tavitiyaman, P. (Recipient), 2011
Prize: Honorary award
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Best Paper Award at 5th APac-CHRIE & 13th APTA Joint Conference, Beijing China
Tavitiyaman, P. (Recipient), Qu, H. (Recipient) & Ryan, B. (Recipient), 2007
Prize: Honorary award
Activities
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Service Quality Attributes on Customers’ Perceived Value And Behavioral Intention of District Health Centres: A Moderating Effect of Health-Care Subsidy
Tavitiyaman, P. (Speaker)
8 Mar 2025Activity: Talk or presentation › Invited talk
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The effects of big data analytics on hotel supply chain resilience and employee-centered social performance
Zhang, X. A. (Speaker) & Tavitiyaman, P. (Speaker)
9 Dec 2024 → 11 Dec 2024Activity: Talk or presentation › Oral presentation
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Health Policy Forum Series 3: Moving with the Healthcare Reform
Tavitiyaman, P. (Participant)
7 Dec 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Conference on Green Technology and Navigating Sustainable Business Practices
Tavitiyaman, P. (Moderator)
2 Dec 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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RCGB Research Seminar: Exploring ESG through Marketing-finance Interface and Tourism
Tavitiyaman, P. (Participant)
11 Nov 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Press/Media
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PolyU SPEED 課程統籌陳亞香與 Dr Pimtong Tavitiyaman 接受電視採訪 (金錢世界)
Chan, A. H. E. & Tavitiyaman, P.
20/02/14
1 item of Media coverage
Press/Media