Personal profile
Education/Academic qualification
Doctorate, Oklahoma State University
Award Date: 1 Jul 2009
Master, Oklahoma State University
Award Date: 30 Dec 2004
Bachelor, Thammasat University
Award Date: 31 May 1996
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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A Real-time Collaborative Multi-agent System for High-frequency Nowcasting of Tourism Demand in Hong Kong
Zhang, X. A. (PI), Song, H. (CoI), Tavitiyaman, P. (CoI) & LUO, H. (CoI)
1/01/26 → 31/12/28
Project: Research
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Impact of consumers’ knowledge and primary healthcare initiatives on customers’ experiences of service quality attributes, consumption values, place attachment, and behavioural intention: Multilevel analysis of District Health Centres DHCs)
Tavitiyaman, P. (PI), Lee, A. (CoI), Zhang, X. A. (CoI) & Law, T. S. V. (CoI)
1/01/26 → 31/12/27
Project: Research
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The Effect of Deliberation on Reducing AI Guilt and Anxiety among College Students Using AI for Learning | CPCE-funded Research Project 2024/25 (Second Round) | BHM-2024-337(J)
Lee, S. M. D. (PI), Cheng, M. S. C. (CoI), Lee, S. W. (CoI), Tavitiyaman, P. (CoI), Chow, R. W. C. (CoI) & Fong, Y. F. B. (CoI)
28/07/25 → 27/07/26
Project: Research
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Exploring the influence of cultural intelligence on tourists’ perception of destination culture, destination personality, political risk and travel willingness
Lam, C. W. R. (PI), Tavitiyaman, P. (CoI) & Zhang, X. A. (CoI)
12/12/24 → 12/06/26
Project: Research
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The influence of humor meme marketing on the brand image and behavioral intention of food product consumption
Zhang, X. A. (PI), Tavitiyaman, P. (CoI), Lam, C. W. R. (CoI) & Tepanon, Y. (CoI)
Project: Research
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Customers’ perception of consumption values of online food delivery towards their satisfaction, purchase intention and switching intention post-COVID-19 pandemic
Tsang, L. W. S., Tavitiyaman, P. & Lo, J. S. K., 2026, (Accepted/In press) In: Journal of Foodservice Business Research. 29, 1, p. 7-35 29 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Impact of smart tourism technology attributes on perceived usefulness, service experience evaluation, and business performance: A perspective of hotel employees
Tavitiyaman, P., Zhang, X., Xu, J. & Tsui, B., 2026, In: Journal of Quality Assurance in Hospitality and Tourism. 27, 1, p. 184-209 26 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
Tourism Recovery Nowcasting Based on Combined Survey-Based and Search Engine Data: A Forward-Looking Micro–Macro Approach
Zhang, X., Song, H., Tavitiyaman, P., Luo, H. & Wang, Y., 1 Jan 2026, In: International Journal of Tourism Research. 28, 1, e70185.Research output: Contribution to journal › Article › peer-review
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Tourism Recovery Nowcasting Based on Combined Survey-Based and Search Engine Data: A Forward-Looking Micro–Macro Approach
Zhang, X. A., Song, H., Tavitiyaman, P., LUO, H. & Wang, Y., 2026, In: International Journal of Tourism Research. 28, 1Research output: Contribution to journal › Article › peer-review
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An exploratory study of travel itch symptoms and behaviours of outbound tourists from Hong Kong
Tavitiyaman, P., Hung, K., Ren, E. & Zhang, X. A., 21 Jul 2025, RCGB Conference 2025.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Prizes
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Inspiring Teaching Award 2024/25 and Caring Teachers Award 2024/25
Tavitiyaman, P. (Recipient), 2025
Prize: Honorary award
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Professional Certificate in Sustainable Tourism
Tavitiyaman, P. (Recipient), 29 Jul 2025
Prize: Other distinction
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Highly Commended Award - ICHRIE 2023 JHTE Article of the Year
Xu, J. B. (Recipient), Tavitiyaman, P. (Recipient), Kim, J.-H. (Recipient) & Lo, S. K. J. (Recipient), 2023
Prize: Honorary award
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Best Paper Award Recipient Tavitiyaman, P., Qu, H., Tsang, L.W.S., & Lam, R.C.W. (2019). Influence of smart tourism management on destination image and behavioral intention. Tourism and Retail Management (TRMC) 2019 Conference, 27-28 October 2019, Tianjin China
Tavitiyaman, P. (Recipient), 2019
Prize: Honorary award
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CPCE Outstanding Teaching Performance/Achievement Award 2014/15
Tavitiyaman, P. (Recipient), 2014
Prize: Honorary award
Activities
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RCGB Research Seminar on Sustainable Leadership in the AI Era: Navigating Change and Impact
Tavitiyaman, P. (Moderator)
2 Sept 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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RCGB Confernece
Tavitiyaman, P. (Member of programme committee)
21 Aug 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Robotics Conference 2025
Tavitiyaman, P. (Participant)
19 Aug 2025 → 20 Aug 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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RCGB Research Seminar: Mirror in the Brand Metaverse:How Avatar-Self Resemblance Shapes Brand Attitude andPurchase Intentions Through Behavioral Engagement
Tavitiyaman, P. (Participant)
11 Aug 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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JHTM Webinar on Innovations in Service Design
Tavitiyaman, P. (Invited speaker)
19 Jun 2025Activity: Talk or presentation › Invited talk
Press/Media
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PolyU SPEED 課程統籌陳亞香與 Dr Pimtong Tavitiyaman 接受電視採訪 (金錢世界)
Chan, A. H. E. & Tavitiyaman, P.
20/02/14
1 item of Media coverage
Press/Media