Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
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Dive into the research topics where Shun Mun Helen Wong is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Levering the Teaching Quality through Student-centred Reinforcement Learning from Human Feedback (RLHF) with Retrieval‑Augmented Generation (RAG) for Quantitative Business Education | PolyU CPCE Research Fund 2025/26 | BHM-2025-396(E) | HK$39,750
Lee, J. L. M. (PI), Chei, W. Y. A. (CoI), Pang, Y. Y. Y. (CoI), So, C. H. J. (CoI), Chan, P. L. A. (CoI) & Wong, S. M. H. (CoI)
1/08/26 → 1/02/28
Project: Research
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Doing Good and Being Seen: A Multimodal Investigation into How Corporate ESG Efforts Resonate with Public Sentiments | CPCE Research Fund | (BHM-2025-394(J))
Yang, T. (PI) & Wong, S. M. H. (CoI)
27/07/26 → 26/07/27
Project: Research
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Strategic Knowledge Partnership with World Bank IFC’s Alliance for Green Commercial Banks
Ho, S. Y. P. (PI) & Wong, S. M. H. (PI)
1/04/26 → …
Project: Other
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Adaptive AI Simulations for Personalized Accounting Education
Huang, J. D. (PI), Huang, W. (CoI), Wong, S. M. H. (CoI) & Tai, C. L. A. (CoI)
2/02/26 → 2/08/27
Project: Research
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Generative AI in Sustainable Marketing and Consumer Well-being: Promises, Challenges and Future Research Directions | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2025/26: Inter-Institutional Development Scheme (IIDS) | HK$ 277,480 | Reference no.: UGC/IIDS24/B03/25
Lee, S. M. D. (PI), Wong, S. M. H. (CoI), Wut, T. M. E. (CoI), Ng, M. L. P. (CoI), Lau, M.-M. M. (CoI), Li, R.Y.-M. (CoI) & Ng, H.C.-Y. (CoI)
1/01/26 → 31/12/26
Project: Research
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AI-Driven Service Recovery: Comparing Chatbots and Human Agents from an ESG Perspective
Lee, J. L. M., ZHANG, T. J., HUANG , Y.-H., Wong, S. M. H. & Wong, Y. T. A., Aug 2026, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
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Artificial Intelligence Literacy and Tertiary Student Prospect: A Case Study of Hong Kong
Lee, J. L. M., Wong, S. M. H., Lau, C., Wong, Y. T. A., Shum, K. Y. N. & Law, P. Y. K., 2026.Research output: Contribution to conference › Paper › peer-review
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Beyond Belief: Exploring the Role of Religiosity and Self-Fulfilment in Memorable Visitor Experiences at Religious Attractions (SJR: Q1)
Ho, S. Y. P., Xu, J., Tse, P. M. D. & Wong, S. M. H., 2026, (Submitted) In: International Journal of Religious Tourism and Pilgrimage.Research output: Contribution to journal › Article › peer-review
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Customers’ Disclosure Strategy When Suppliers Are Environmentally. Paper presented at the 48th Annual Congress of EAA, The Prague University of Economics and Business, Prague, Czech
Huang, J. D., Huang, W., Kwong, R. & Wong, S. M. H., May 2026.Research output: Contribution to conference › Paper › peer-review
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Does informal support from colleagues matter? Work engagement of salespeople
Wut, T. M. E., Low, M. P., Wong, S. M. H., Xu, J. & Lee, S. W., 14 Jan 2026, In: Cogent Business and Management. 13, 1Research output: Contribution to journal › Article › peer-review
Prizes
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Best Paper Award - High-End Academic Conference on the Integration of Culture and Tourism, Hangzhou China
Lau, C.Y.-L. (Recipient), Lee, J. L. M. (Recipient), Wong, S. M. H. (Recipient), Chan, M. L. B. (Recipient) & Ho, S. Y. P. (Recipient), 3 Mar 2026
Prize
Activities
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RCGB Conference 2025
Wong, S. M. H. (Chair), Tavitiyaman, P. (Organiser), Wong, W. S. P. (Chair), Huang, W. (Organiser) & Kwok, M. L. J. (Organiser)
21 Aug 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Memorandum of Understanding with Ascott China
Ho, S. Y. P. (Organiser) & Wong, S. M. H. (Organiser)
27 Mar 2025 → 26 Mar 2027Activity: Participating in or organising an event › Organising a conference, workshop, ...
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RCGB - Cathay Dining Company Visit
Wong, W. S. P. (Organiser), Wong, S. M. H. (Chair), Tavitiyaman, P. (Member of programme committee) & Huang, W. (Member of programme committee)
14 Oct 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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PolyU SPEED - RCGB ESG Project (Crowne Plaza Kowloon East)
Tsui, B. (Consultant), Wong, S. M. H. (Consultant), Tavitiyaman, P. (Consultant) & Zhang, X. A. (Consultant)
Sept 2024 → 2025Activity: Consultancy
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RGC (IDS) Visit: RCGB
Wong, S. M. H. (Chair), Wong, W. S. P. (Panel Member), Tavitiyaman, P. (Panel Member) & Huang, W. (Panel Member)
30 Apr 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...