Projects per year
Personal profile
Personal profile
Dr Simon S.M. Yuen obtained his Doctor of Philosophy in Business & Decision Sciences (Operations and Supply Chain Management) from the School of Business, Hong Kong Baptist University. Dr Yuen also received his BSc with First Class Honours from the Department of Shipping and Transport Logistics (now LMS) of PolyU. Dr Yuen has worked with several multinational companies such as Container Terminal, Logistics and Liner Shipping Company before joining this institution.
Currently, Dr Yuen is a Senior Lecturer, Scheme Leader of Bachelor of Arts (Honours) Scheme in Business and Award Leader of the Bachelor of Arts (Honours) in Business (Operations and Supply Chain Management). Dr Yuen teaches business subjects including Operations Management, Logistics and Supply Chain Management, e-business, Business Management, Business Statistics and Applied Business Research.
Dr Yuen is also active in research and scholarly activities. He has published papers and articles in international journals, professional magazines and academic conferences. Also, he writes a column on Business Trade and Logistics in the Hong Kong Economic Journal. His research areas include Operations and Supply Chain Management, Strategic Management and Practices, Aviation Logistics, e-business and Learning & Teaching in Higher Education.
Moreover, Dr Yuen participates and is involved in several activities of local and international professional bodies such as Honorary Chairman of the Younger Managers' Club of The Hong Kong Management Association (HKMA); committee member and YMC Advisor (2002-2012) of The Chartered Institute of Logistics and Transport in Hong Kong.
Dr Yuen was an awardee of the 3rd Young Leaders Selection Award which was organised by Harbour Junior Chamber, JCI (HK) in 2009.
Education/Academic qualification
Doctorate, Hong Kong Baptist University
1 Sept 2001 → 11 Nov 2006
Award Date: 11 Nov 2006
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 14 Life Below Water -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Impact of ESG practices on brand purchasing behaviour: A gender and generational comparison | PolyU CPCE Research Fund 2025/26 | BHM-2025-377(J) | HK$26,215
Cheng, C. W. O. (PI), Yuen, S. S. M. (CoI), Lee, J. L. M. (CoI), Wong, S. M. H. (CoI) & Lam, Y. C. A. (CoI)
26/11/25 → 25/05/27
Project: Research
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Building a Smart Classroom to Enhance the Learning Performance of Students: The Application of AI Technologies in Higher Education | RGC-FDS | Submitted & Result to be announced in Sep 2026
Cheng, C. W. O. (PI), Wong, S. M. H. (CoI), Yuen, S. S. M. (CoI) & Lee, J. L. M. (CoI)
1/01/27 → 30/06/29
Project: Research
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A Study of Energy Saving and Resource Utilization in Hong Kong Cold Chain Retailing: An AIoT Application with ESG Practices | Submitted & Result to be announced in Sep 2026
Yuen, S. S. M. (PI), Wong, S. M. H. (CoI), Cheng, C. W. O. (CoI), Lee, J. L. M. (CoI) & Tsang, P. (CoI)
Project: Research
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The Impact of Anthropomorphic Artificial Intelligence Robots on Service Recovery for Hong Kong’s hotel industry | PolyU CPCE Research Fund 2024/2025 | BHM-2024-253(J) | HK$19,800
Lee, J. L. M. (PI), Cheng, C. W. O. (CoI), Yuen, S. S. M. (CoI) & Wong, S. M. H. (CoI)
1/01/25 → 30/06/26
Project: Research
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Education to Employment : Matching Skills and Aspirations to Ever-Evolving Employment Markets | PolyU CPCE Research Fund 2024/2025 | SEHS-2024-335(E) | $18,900
Leung, W. F. J. (PI), Cheng, C. W. O. (CoI) & Yuen, S. S. M. (CoI)
13/12/24 → 12/12/25
Project: Research
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Environmental, Social, and Governance (ESG) Factors in Supplier Assessment and Evaluation
Yuen, S. S. M., Cheng, C. & Wong, S. M. H., 20 Jul 2026.Research output: Contribution to conference › Paper › peer-review
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How Higher-Order Skills and Online Learning Drive Undergraduates' Digital Literacy, Technology Motivation, and Sustainable Technology Management? An Empirical Analysis (Article in press)
Yuen, S. S. M., Cheng, C., Yip, T. L., Tsang, Y. P., Wu, C. H. & Ip, W. H., 1 Mar 2026, In: Journal of Information Science and Engineering. 21 p.Research output: Contribution to journal › Article › peer-review
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Influencer Marketing in Luxury Fashion Brand Marketing: Trend and Technology
Gan, Y., Yuen, S. S. M., Liu, M. T., Xian, X., Tseng, T. H. & Phau, I., 15 Apr 2026, Marketing and Smart Technologies. Springer, Vol. 474. p. 438 453 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Leveraging Artificial Intelligence to Mitigate Service Failures with Consumers’ Ambivalence in Travel Services
Lee, J. L. M., Siu, N. Y. M., Wong, S. M. H., Cheng, C. & Yuen, S. S. M., Aug 2026, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
Prizes
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Council Member, The Chartered Institute of Logistics and Transport in Hong Kong (CILTHK)
Yuen, S. S. M. (Committee Member)
1 Oct 2026 → 30 Sept 2028Activity: Other
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Organising Committee member, Conference on Generative Artificial Intelligence X Environmental, Social and Governance, RCGB, BHM, CPCE, HK PolyU
Yuen, S. S. M. (Organising Committee Member)
20 Aug 2026 → 21 Aug 2026Activity: Other
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Reviewer, Conference on Generative Artificial Intelligence X Environmental, Social and Governance, RCGB, BHM, CPCE, HK PolyU
Yuen, S. S. M. (Reviewer)
20 Aug 2026 → 21 Aug 2026Activity: Other
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IIBD International Case Competition 2026
Yuen, S. S. M. (Coordinator)
15 Jun 2026 → 16 Jun 2026Activity: Other
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Speaker - info seminar, PolyU SPEED Admission Day
Yuen, S. S. M. (Assistant Scheme Leader)
6 Jun 2026Activity: Other