Projects per year
Personal profile
Research interests
- Social marketing
- Digital marketing
- Strategic communications
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Suet Mui Daisy Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Encouraging Pro-environmental Behaviours Using Virtual Influencers and Messages by OpenAI | CPCE-funded Research Project 2022/23 (First Round) | BHM-2022-273 (E)
Lee, S. M. D. & Wan, C.
8/06/23 → 7/06/24
Project: Research
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Constructing A System of Interest for A Social Marketing Intervention to Nudge Plate Waste Reduction in Restaurants | Public Policy Research Funding Scheme from the Policy Innovation and Co-ordination Office of the Government of the HKSAR | HK$ 545,790 | Project no.: 2022.B24.001.22A
Lee, S. M. D., Rundle-Thiele, S. & Leung, T. C. H.
1/08/22 → 31/07/23
Project: Research
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Assessing authentically – learnings from marketing educators
Montano, S., Gill-Simmen, L., Lee, D., Walsh, L., Duffy, D. & Newman, N., 5 Jun 2023, In: Journal of Marketing Management.Research output: Contribution to journal › Article › peer-review
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A systematic literature review of voluntary behaviour change approaches in single use plastic reduction
Mathew, A., Isbanner, S., Xi, Y., Rundle-Thiele, S., David, P., Li, G. & Lee, D., 15 Jun 2023, In: Journal of Environmental Management. 336, 117582.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Attitude-behaviour and intention-behaviour gap in sustainable tourism: A review and research agenda
Wut, T. M. E. & Lee, D., 21 Jul 2023, p. 511.Research output: Contribution to conference › Paper › peer-review
Open Access -
Does Attitude or Intention Affect Behavior in Sustainable Tourism? A Review and Research Agenda
Wut, T. M. E., Lee, D. & Lee, S. W., 22 Sept 2023, In: Sustainability. 15, p. 14076 14 p.Research output: Contribution to journal › Article › peer-review
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The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion
Lee, D., Wut, T. M. E. & Wan, C., 21 Jul 2023, p. 118.Research output: Contribution to conference › Paper › peer-review
Open Access
Prizes
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Lively Teaching Award, SPEED Teaching Awards 2019/20
Lee, Suet Mui Daisy (Recipient), 20 Jan 2021
Prize
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Alternate Member, Grievance Committee, PolyU CPCE
Suet Mui Lee (Committee Member)
Jul 2023 → Jun 2025Activity: Other
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Research Seminar organized by the Research Centre for Green Business (RCGB): "The Impact of Mukbang Live Streaming Commerce on Consumers' Overconsumption Behavior"
Suet Mui Daisy Lee (Speaker)
19 May 2023Activity: Talk or presentation › Invited talk
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Associate Member, Research Centre for Green Business (RCGB), PolyU CPCE
Suet Mui Daisy Lee (Associate Member)
Jan 2023 → Dec 2025Activity: Other
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Vaccines (Journal)
Suet Mui Daisy Lee (Editor), Sharyn Rundle-Thiele (Editor) & Maria Raciti (Editor)
1 Sept 2022 → 30 Sept 2023Activity: Publication peer-review and editorial work › Editorial work
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The Indigenous and Transcultural Research Centre (ITRC) - 2022 Partnership Seminar Series | Invited speaker for the seminar "Segmentation and audience analysis in social marketing for the promotion of seasonal influenza vaccination"
Suet Mui Daisy Lee (Speaker)
25 Aug 2022Activity: Talk or presentation › Invited talk
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