Projects per year
Personal profile
Research interests
- Social marketing
- Digital marketing
- Strategic communications
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Suet Mui Daisy Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Constructing A System of Interest for A Social Marketing Intervention to Nudge Plate Waste Reduction in Restaurants | Public Policy Research Funding Scheme from the Policy Innovation and Co-ordination Office of the Government of the HKSAR | HK$ 545,790 | Project no.: 2022.B24.001.22A
Lee, S. M. D., Rundle-Thiele, S. & Leung, T. C. H.
1/08/22 → 31/07/23
Project: Research
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Assessing authentically – learnings from marketing educators
Montano, S., Gill-Simmen, L., Lee, D., Walsh, L., Duffy, D. & Newman, N., 5 Jun 2023, In: Journal of Marketing Management.Research output: Contribution to journal › Article › peer-review
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A systematic literature review of voluntary behaviour change approaches in single use plastic reduction
Mathew, A., Isbanner, S., Xi, Y., Rundle-Thiele, S., David, P., Li, G. & Lee, D., 15 Jun 2023, In: Journal of Environmental Management. 336, 117582.Research output: Contribution to journal › Article › peer-review
Open Access -
The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion
Lee, D., Wut, T. M. E. & Wan, C., 21 Jul 2023.Research output: Contribution to conference › Paper › peer-review
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The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
Lee, D. & Wan, C., May 2023, In: Journal of Interactive Marketing. 58, 2-3, p. 198-221 24 p.Research output: Contribution to journal › Article › peer-review
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Building an Effective Medication Management Service for the Older Adults in Hong Kong
Chiang, S., Ting, C. W., So, K. H., Cheung, Y. T., Lee, C. P., Lee, D. & Chong, C. H., 13 Sept 2022, Ageing with Dignity in Hong Kong and Asia. Law, V. T. S. & Fong, B. Y. F. (eds.). Springer Singapore, Vol. 16. p. 419-433 15 p. (Quality of Life in Asia; vol. 16).Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access
Prizes
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Lively Teaching Award, SPEED Teaching Awards 2019/20
Lee, Suet Mui Daisy (Recipient), 20 Jan 2021
Prize
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Research Seminar organized by the Research Centre for Green Business (RCGB): "The Impact of Mukbang Live Streaming Commerce on Consumers' Overconsumption Behavior"
Suet Mui Daisy Lee (Speaker)
19 May 2023Activity: Talk or presentation › Invited talk
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Associate Member, Research Centre for Green Business (RCGB), PolyU CPCE
Suet Mui Daisy Lee (Associate Member)
Jan 2023 → Dec 2025Activity: Other
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Vaccines (Journal)
Suet Mui Daisy Lee (Editor), Sharyn Rundle-Thiele (Editor) & Maria Raciti (Editor)
1 Sept 2022 → 30 Sept 2023Activity: Publication peer-review and editorial work › Editorial work
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The Indigenous and Transcultural Research Centre (ITRC) - 2022 Partnership Seminar Series | Invited speaker for the seminar "Segmentation and audience analysis in social marketing for the promotion of seasonal influenza vaccination"
Suet Mui Daisy Lee (Speaker)
25 Aug 2022Activity: Talk or presentation › Invited talk
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Social Marketing for Behaviour Change (Guest Talk for the Macau Social Workers Association)
Suet Mui Lee (Speaker)
22 Feb 2022Activity: Talk or presentation › Invited talk