Projects per year
Personal profile
Research interests
- Social marketing
- Digital marketing
- Strategic communications
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Suet Mui Daisy Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Effect of Online Community Engagement and Community Goals on Waste Reduction Spillover Behaviours: A Pygmalion Perspective | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2024/25: Faculty Development Scheme | HK$ 723,562 | Reference no.: UGC/FDS24/B11/24
Lee, S. M. D. (PI), Wan, C. (CoI) & Rundle-Thiele, S. (CoI)
1/01/25 → 31/12/26
Project: Research
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Personalization-privacy paradox in Gen AI-powered marketing | CPCE-funded Research Project 2024/25 (First Round) | BHM-2024-312(J)
Lee, S. M. D. (PI) & Fung, Y. N. (CoI)
12/12/24 → 11/12/25
Project: Research
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The interaction effect of psychological hypothetical distance and storyteller on travellers’ carbon offsetting decisions | CPCE-funded Research Project 2023/24 (First Round) | BHM-2023-284(E)
Lee, S. M. D. (PI) & Wan, C. (CoI)
8/11/23 → 7/05/25
Project: Research
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Arts Tech Lab and Public Education Programme | The Hong Kong Jockey Club Charities Trust | HKD18,740,000
Chang, H. W. H. (CoPI), Wong, C. Y. M. (CoPI), Leung, C. M. O. (CoPI), Lam, J. S. H. (CoPI), Siu, E. (CoPI), Lee, S. M. D. (CoI), Lo, C. H. K. (CoI), Tsang, C. K. K. (CoI) & Lam, K. C. A. (CoI)
1/05/23 → 30/04/26
Project: Other
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Encouraging Pro-environmental Behaviours Using Virtual Influencers and Messages by OpenAI | CPCE-funded Research Project 2022/23 (First Round) | BHM-2022-273 (E)
Lee, S. M. D. (PI) & Wan, C. (CoI)
8/06/23 → 7/10/24
Project: Research
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Application of marketing to reduce consumer food waste in restaurants
Lee, D., Wan, C., Leung, T. C. H., Rundle-Thiele, S. & Li, G., 18 Jan 2024, In: European Journal of Marketing.Research output: Contribution to journal › Article › peer-review
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Driving Voluntary Reduction of Single-Use Plastic Consumption: Capability, Opportunity, and Motivation
Lee, D., Wan, C., Isbanner, S. & Rundle-Thiele, S., 22 Oct 2024.Research output: Contribution to conference › Paper › peer-review
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Organisational learning through a charitable trust-initiated project focusing on end-of-life care
Leung, T. C. H., Snell, R. S. & Lee, D., 16 Aug 2024, In: Journal of Health Organization and Management. 38, 6, p. 781-799 19 p., https://doi.org/10.1108/JHOM-01-2023-0019.Research output: Contribution to journal › Article › peer-review
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Personal or Social? The Role of Fear of Missing Out in Poverty Alleviation Tourism
Wut, T. M., Lee, D. & Wan, C., Sept 2024, In: International Journal of Tourism Research. 26, 5, 12 p., e2776.Research output: Contribution to journal › Article › peer-review
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The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors
Wan, C., Lee, D. & Ng, P., 2 May 2024, In: Psychology & Marketing. 41, 8, p. 1833-1853 21 p.Research output: Contribution to journal › Article › peer-review
Prizes
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CPCE Strategic Research Grants Excellence Awards 2024/25
Lee, S. M. D. (Recipient), 10 Dec 2024
Prize: Honorary award
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Lively Teaching Award, SPEED Teaching Awards 2019/20
Lee, S. M. (Recipient), 20 Jan 2021
Prize: Honorary award
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BBA First Year Teaching Award (Lecture) 2012-13, City University of Hong Kong (College of Business)
Lee, S. M. (Recipient), Sept 2013
Prize: Honorary award
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2025/26 Workshop for Competitive Research Funding Schemes for the Local Self-financing Degree Sector | Experience sharing on "How to prepare a successful FDS proposal?"
Lee, S. M. D. (Speaker)
20 Nov 2024Activity: Talk or presentation › Invited talk
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International Conference of Sustainability & Green Technologies (RCGETB)
Lee, S. M. D. (Invited speaker)
25 Oct 2023Activity: Talk or presentation › Invited talk
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Alternate Member, Grievance Committee, PolyU CPCE
Lee, S. M. (Committee Member)
Jul 2023 → Jun 2025Activity: Other
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Research Seminar organized by the Research Centre for Green Business (RCGB): "The Impact of Mukbang Live Streaming Commerce on Consumers' Overconsumption Behavior"
Lee, S. M. D. (Speaker)
19 May 2023Activity: Talk or presentation › Invited talk
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Programme Leader, BA (Hons) in Marketing and Digital Strategy (part-time), PolyU SPEED
Lee, S. M. (Programme Leader)
Jan 2023 → …Activity: Other