Projects per year
Personal profile
Research interests
- Social marketing
- Digital marketing
- Strategic communications
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 15 Life on Land -
SDG 17 Partnerships for the Goals
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Dive into the research topics where Suet Mui Daisy Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Designing AI-powered Interventions for Digital Well-being: A Co-Design Approach to Support Digital Detox | British Academy/Leverhulme Small Research Grants (Ref: SRG25\251453) | £9963
Wan, C. (PI) & Lee, S. M. D. (CoI)
1/01/26 → 31/12/27
Project: Research
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Generative AI in Sustainable Marketing and Consumer Well-being: Promises, Challenges and Future Research Directions | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2025/26: Inter-Institutional Development Scheme (IIDS) | HK$ 277,480 | Reference no.: UGC/IIDS24/B03/25
Lee, S. M. D. (PI), Wong, S. M. H. (CoI), Wut, T. M. E. (CoI), Ng, M. L. P. (CoI), Lau, M.-M. M. (CoI), Li, R.Y.-M. (CoI) & Ng, H.C.-Y. (CoI)
1/01/26 → 31/12/26
Project: Research
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AI Tourism Backfire: How Platform Task-relevance and Image Realism Influence Time-rebound | CPCE-funded Research Project 2025/26 (First Round) | BHM-2025-360(E)
Lee, S. M. D. (PI), Wan, C. (CoI), Fung, Y. N. (CoI) & Cheng, C. W. O. (CoI)
25/11/25 → 24/11/26
Project: Research
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Effect of Online Community Engagement and Community Goals on Waste Reduction Spillover Behaviours: A Pygmalion Perspective | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2024/25: Faculty Development Scheme | HK$ 723,562 | Reference no.: UGC/FDS24/B11/24
Lee, S. M. D. (PI), Wan, C. (CoI) & Rundle-Thiele, S. (CoI)
1/01/25 → 31/12/26
Project: Research
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AI Tourism Backfire: The Impact of Platform Task Relevance and Image Realism on Time Rebound
Lee, D., Wan, C., Fung, Y. N., Cheng, C. & Kwok, Y. K. R., 4 Jul 2026.Research output: Contribution to conference › Paper › peer-review
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Effects of AI Companions’ Sycophancy and Emotional Mimicry on Consumers’ Continuance Intention and Social Wellbeing
Lee, D., Wan, C., Ng, P. M. L., Fung, Y. N. & Wu, N., 23 Feb 2026, In: International Journal of Human-Computer Interaction. 42, 20, p. 16906-16928 23 p.Research output: Contribution to journal › Article › peer-review
Open Access -
When AI speaks like a celebrity: The effects of voice source and product type on consumer responses to AI ordering assistants
Lau, M. M., Lee, D., Fung, C. Y. J., Kwok, Y. K. R. & Wan, C., 18 Aug 2026, onference on Generative AI in Sustainable Marketing and Consumer Well-being 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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A systematic review of marketing interventions in reducing consumer plate waste
Leung, T. C. H., Lee, D., Wan, C. & Rundle-Thiele, S., 17 Apr 2025, In: Journal of Consumer Marketing.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Benefits And Drawbacks of Last-Mile Robotics on E-Commerce Consumers’ Experience and Satisfaction
Fung, Y. N. & Lee, D., 19 Aug 2025.Research output: Contribution to conference › Abstract › peer-review
Prizes
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CPCE Strategic Research Grants Excellence Awards 2024/25
Lee, S. M. D. (Recipient), 10 Dec 2024
Prize: Honorary award
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Lively Teaching Award, SPEED Teaching Awards 2019/20
Lee, S. M. (Recipient), 20 Jan 2021
Prize: Honorary award
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Conference on Generative AI in Sustainable Marketing and Consumer Well-being
Lee, S. M. D. (Organiser), Lau, M.-M. M. (Organiser), Wut, T. M. E. (Organiser), Sum, C. K. M. (Organiser), Tse, P. M. D. (Organiser), Fung, Y. N. (Organiser), Kwok, Y. K. R. (Organiser), Khan, D. (Session Chair), Khattak, M. S. (Session Chair), Cheng, M. S. C. (Organiser) & Wang, Y. (Session Chair)
18 Aug 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Australasian Marketing Journal (Journal)
Lee, S. M. D. (Editor), Helme-Guizon, A. (Editor), Wan, C. (Editor) & Songting , D. (Editor)
1 May 2026 → 30 Apr 2027Activity: Publication peer-review and editorial work › Editorial work
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Advisers/Conciliators for Informal Resolution of Allegations Concerning Sexual Harassment and Violation of the Code of Ethics, PolyU CPCE
Lee, S. M. D. (Advisor)
1 Jan 2026 → …Activity: Other
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Keynote Speech at Robotics Conference 2025 | Experimental Design in Robotic Research for Business, Marketing, and Hospitality Scholars
Lee, S. M. D. (Speaker)
20 Aug 2025Activity: Talk or presentation › Invited talk