Personal profile
Research interests
- Social marketing
- Digital marketing
- Strategic communications
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 15 Life on Land -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Designing AI-powered Interventions for Digital Well-being: A Co-Design Approach to Support Digital Detox | British Academy/Leverhulme Small Research Grants (Ref: SRG25\251453) | £9963
Wan, C. (PI) & Lee, S. M. D. (CoI)
1/01/26 → 31/12/27
Project: Research
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Generative AI in Sustainable Marketing and Consumer Well-being: Promises, Challenges and Future Research Directions | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2025/26: Inter-Institutional Development Scheme (IIDS) | HK$ 277,480 | Reference no.: UGC/IIDS24/B03/25
Lee, S. M. D. (PI), Wong, S. M. H. (CoI), Wut, T. M. E. (CoI), Ng, M. L. P. (CoI), Lau, M.-M. M. (CoI), Li, R.Y.-M. (CoI) & Ng, H.C.-Y. (CoI)
1/01/26 → 31/12/26
Project: Research
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AI Tourism Backfire: How Platform Task-relevance and Image Realism Influence Time-rebound | CPCE-funded Research Project 2025/26 (First Round) | BHM-2025-360(E)
Lee, S. M. D. (PI), Wan, C. (CoI), Fung, Y. N. (CoI) & Cheng, C. W. O. (CoI)
25/11/25 → 24/11/26
Project: Research
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Beyond AI Shame: Exploring Student Appropriation and Moral Framing of AI Use in Higher Education
Cheng, M. S. C. (PI) & Lee, S. M. D. (CoI)
28/07/25 → 27/07/26
Project: Research
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The Effect of Deliberation on Reducing AI Guilt and Anxiety among College Students Using AI for Learning | CPCE-funded Research Project 2024/25 (Second Round) | BHM-2024-337(J)
Lee, S. M. D. (PI), Cheng, M. S. C. (CoI), Lee, S. W. (CoI), Tavitiyaman, P. (CoI), Chow, R. W. C. (CoI) & Fong, Y. F. B. (CoI)
28/07/25 → 27/07/26
Project: Research
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Effects of AI Companions’ Sycophancy and Emotional Mimicry on Consumers’ Continuance Intention and Social Wellbeing
Lee, D., Wan, C., Ng, M. L. P., Fung, Y. N. & Wu, N., 23 Feb 2026, In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Article › peer-review
Open Access -
A systematic review of marketing interventions in reducing consumer plate waste
Leung, T. C. H., Lee, D., Wan, C. & Rundle-Thiele, S., 17 Apr 2025, In: Journal of Consumer Marketing.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Benefits And Drawbacks of Last-Mile Robotics on E-Commerce Consumers’ Experience and Satisfaction
Fung, Y. N. & Lee, D., 19 Aug 2025.Research output: Contribution to conference › Abstract › peer-review
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DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Lee, D., Leung, T. C. H., Rundle-Thiele, S. & Wan, C., Jul 2025, p. 290-294.Research output: Contribution to conference › Paper › peer-review
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Driving voluntary reduction of single-use plastic consumption: Capability, opportunity, and motivation
Lee, D., Wan, C., Isbanner, S., Rundle-Thiele, S. & Fung, Y. N., Dec 2025, In: Sustainable Futures. 10, 101020.Research output: Contribution to journal › Article › peer-review
Open Access
Prizes
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CPCE Strategic Research Grants Excellence Awards 2024/25
Lee, S. M. D. (Recipient), 10 Dec 2024
Prize: Honorary award
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Lively Teaching Award, SPEED Teaching Awards 2019/20
Lee, S. M. (Recipient), 20 Jan 2021
Prize: Honorary award
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BBA First Year Teaching Award (Lecture) 2012-13, City University of Hong Kong (College of Business)
Lee, S. M. (Recipient), Sept 2013
Prize: Honorary award
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Advisers/Conciliators for Informal Resolution of Allegations Concerning Sexual Harassment and Violation of the Code of Ethics
Lee, S. M. D. (Advisor)
Dec 2025 → …Activity: Other
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Keynote Speech at Robotics Conference 2025 | Experimental Design in Robotic Research for Business, Marketing, and Hospitality Scholars
Lee, S. M. D. (Speaker)
20 Aug 2025Activity: Talk or presentation › Invited talk
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Member, Grievance Committee, PolyU CPCE
Lee, S. M. (Committee Member)
Jul 2025 → Jun 2027Activity: Other
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2025/26 Workshop for Competitive Research Funding Schemes for the Local Self-financing Degree Sector | Experience sharing on "How to prepare a successful FDS proposal?"
Lee, S. M. D. (Speaker)
20 Nov 2024Activity: Talk or presentation › Invited talk
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Master of Science in Digital Business and Marketing Management | Programme Requirement Document and Validation Document
Lee, S. M. D. (Member)
2024 → 2025Activity: Other