Projects

Projects per year 2017 2021 2022 2023 2026

• 3 Active
• 6 Finished

Projects per year

Search results

• Active

  Encouraging Pro-environmental Behaviours Using Virtual Influencers and Messages by OpenAI | CPCE-funded Research Project 2022/23 (First Round) | BHM-2022-273 (E)

  Lee, S. M. D. & Wan, C.

  8/06/23 → 7/06/24

  Project: Research

• Arts Tech Lab and Public Education Programme | The Hong Kong Jockey Club Charities Trust | HKD18,740,000

  Chang, H. W. H., Wong, C. Y. M., Leung, C. M. O., Lam, J. S. H., Siu, E., Lee, S. M. D., Lo, C. H. K., Tsang, C. K. K. & Lam, K. C. A.

  1/05/23 → 30/04/26

  Project: Other

  • Education 100%
  • Nonprofit organization 86%
  • Digital storage 74%
  • Ecosystems 63%
  • Augmented reality 61%

• The Effect of Fear of Missing Out (FOMO) Appeals in Social Media Marketing on Purchase Decisions in Tourism | CPCE-funded Research Project 2022/23 (First Round) | BHM-2022-256 (J)

  Lee, S. M. D., Wut, T. M. E. & Wan, C.

  14/12/22 → 13/12/23

  Project: Research

• Finished

  Constructing A System of Interest for A Social Marketing Intervention to Nudge Plate Waste Reduction in Restaurants | Public Policy Research Funding Scheme from the Policy Innovation and Co-ordination Office of the Government of the HKSAR | HK$ 545,790 | Project no.: 2022.B24.001.22A

  Lee, S. M. D., Rundle-Thiele, S. & Leung, T. C. H.

  1/08/22 → 31/07/23

  Project: Research

• “Knowing is Not Doing”: A Multi-group Analysis of KAB Model in Reducing Usage of Single-Use Plastics | CPCE-funded Research Project 2021/22 (First Round) | BHM-2021-221(I)

  Lee, S. M. D.

  24/11/21 → 23/11/22

  Project: Research

  • Plastics 100%
  • literature review 92%
  • autonomy 75%
  • plastic 70%
  • Reduction 41%

• The impact of mukbang influencer marketing and livestreaming e-commerce on consumers’ overconsumption behaviour | CPCE-funded Research Project 2020/21 (Second Round) | BHM-2020-197(E)

  Lee, S. M. D. & Wan, C.

  21/06/21 → 20/06/22

  Project: Research

  • Commerce 100%
  • Consumer Behaviour 90%
  • Perceived Value 90%
  • Impulse 81%
  • Food 55%

• Motivating Seasonal Influenza Vaccination among College Students: A Social Marketing Intervention Study | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2020/21: Faculty Development Scheme | HK$ 395,441 | Reference no.: UGC/FDS24/B03/20

  Lee, S. M. D. & Rundle-Thiele, S.

  1/01/21 → 30/06/22

  Project: Research

  • Social Marketing 100%
  • contagious disease 65%
  • vaccination 62%
  • Human Influenza 61%
  • social marketing 57%

• Preferences of Employees In Choosing Mode of Learning and Institution in Continuous Education to Achieve Digital Skills | CPCE Research Funds 2018/19

  Wong, K. L. A. & Lee, S. M. D.

  1/12/18 → 31/12/19

  Project: Research

• Professional Training Workshops: "Empowering NPOs with Digital Marketing Solutions", PolyU SPEED and XSocial

  Lee, S. M. D.

  1/04/17 → 31/08/18

  Project: Other