Projects per year
Search results
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Active
Effect of Online Community Engagement and Community Goals on Waste Reduction Spillover Behaviours: A Pygmalion Perspective | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2024/25: Faculty Development Scheme | HK$ 723,562 | Reference no.: UGC/FDS24/B11/24
Lee, S. M. D. (PI), Wan, C. (CoI) & Rundle-Thiele, S. (CoI)
1/01/25 → 31/12/26
Project: Research
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Personalization-privacy paradox in Gen AI-powered marketing | CPCE-funded Research Project 2024/25 (First Round) | BHM-2024-312(J)
Lee, S. M. D. (PI) & Fung, Y. N. (CoI)
12/12/24 → 11/12/25
Project: Research
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Arts Tech Lab and Public Education Programme | The Hong Kong Jockey Club Charities Trust | HKD18,740,000
Chang, H. W. H. (CoPI), Wong, C. Y. M. (CoPI), Leung, C. M. O. (CoPI), Lam, J. S. H. (CoPI), Siu, E. (CoPI), Lee, S. M. D. (CoI), Lo, C. H. K. (CoI), Tsang, C. K. K. (CoI) & Lam, K. C. A. (CoI)
1/05/23 → 30/04/26
Project: Other
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Finished
The interaction effect of psychological hypothetical distance and storyteller on travellers’ carbon offsetting decisions | CPCE-funded Research Project 2023/24 (First Round) | BHM-2023-284(E)
Lee, S. M. D. (PI) & Wan, C. (CoI)
8/11/23 → 7/05/25
Project: Research
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Encouraging Pro-environmental Behaviours Using Virtual Influencers and Messages by OpenAI | CPCE-funded Research Project 2022/23 (First Round) | BHM-2022-273 (E)
Lee, S. M. D. (PI) & Wan, C. (CoI)
8/06/23 → 7/10/24
Project: Research
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The Effect of Fear of Missing Out (FOMO) Appeals in Social Media Marketing on Purchase Decisions in Tourism | CPCE-funded Research Project 2022/23 (First Round) | BHM-2022-256 (J)
Lee, S. M. D. (PI), Wut, T. M. E. (CoI) & Wan, C. (CoI)
14/12/22 → 13/12/23
Project: Research
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Constructing A System of Interest for A Social Marketing Intervention to Nudge Plate Waste Reduction in Restaurants | Public Policy Research Funding Scheme from the Policy Innovation and Co-ordination Office of the Government of the HKSAR | HK$ 545,790 | Project no.: 2022.B24.001.22A
Lee, S. M. D. (PI), Rundle-Thiele, S. (CoI) & Leung, T. C. H. (CoI)
1/08/22 → 31/07/23
Project: Research
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The impact of mukbang influencer marketing and livestreaming e-commerce on consumers’ overconsumption behaviour | CPCE-funded Research Project 2020/21 (Second Round) | BHM-2020-197(E)
Lee, S. M. D. (PI) & Wan, C. (CoI)
21/06/21 → 20/06/22
Project: Research
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Motivating Seasonal Influenza Vaccination among College Students: A Social Marketing Intervention Study | Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2020/21: Faculty Development Scheme | HK$ 395,441 | Reference no.: UGC/FDS24/B03/20
Lee, S. M. D. (PI) & Rundle-Thiele, S. (CoI)
1/01/21 → 30/06/22
Project: Research
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Preferences of Employees In Choosing Mode of Learning and Institution in Continuous Education to Achieve Digital Skills | CPCE Research Funds 2018/19
Wong, K. L. A. (PI) & Lee, S. M. D. (CoI)
1/12/18 → 31/12/19
Project: Research
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Professional Training Workshops: "Empowering NPOs with Digital Marketing Solutions", PolyU SPEED and XSocial
Lee, S. M. D. (PI)
1/04/17 → 31/08/18
Project: Other