Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Ph.D. in Marketing, Lancaster University
Oct 2005 → Apr 2010
Award Date: 4 Apr 2010
Master, MSc. in Marketing , University College Dublin, Ireland
Sept 2001 → Nov 2002
Master, M.A. in General Linguistics , University of Helsinki, Finland
Sept 1996 → Oct 1999
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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RCGB - Sino Group Yue Man Square Consultancy Project
Wong, S. M. H., Wong, W. S. P., Leung, K. S. W., Tavitiyaman, P., Huang, W., Ng, M. L. P. & Kwok, M. L. J.
1/05/23 → 31/10/23
Project: Consultancy
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Research Directions and Applications of Artificial Intelligence (AI) in Smart Tourism in the Guangdong-Hong Kong-Macau Greater Bay Area (GBA) | RGC (Research Grant Council) IIDS | HK$371,665 | Reference No.: UGC/IIDS24/B02/21
Ng, M. L. P., Chan, J. K. Y., Wong, W. S. P., Leung, K. S. W., Tavitiyaman, P., Lo, M., Leung, T., Ren, L. & Si, S.
1/01/22 → 31/12/22
Project: Research
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CPCE Research Fund - Safe to chat? Examining Switching Behavior of Social Networking Sites: the case of WhatsApp vs. Signal HK$15, 132
Wong, W. S. P., Leung, K. S. W. & Wan, C.
23/11/21 → 2/05/23
Project: Research
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IMP Conference: Decentralized Autonomous Organizations (DAO) in B2B Networks
Wong, W. S. P. & Vanharanta, M., Aug 2023.Research output: Contribution to conference › Abstract › peer-review
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Critical realist multilevel research in business marketing: a laminated conceptualization of resilience
Vanharanta, M. & Wong, P., 12 Jul 2022, In: Journal of Business and Industrial Marketing. 37, 10, p. 2010-2021Research output: Contribution to journal › Article › peer-review
Open Access -
IMP Conference: Presentation Topic "Dialectic Portfolio Management"
Wong, W. S. P. & Vanharanta, M., Dec 2022.Research output: Contribution to conference › Abstract › peer-review
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Interplay Effects of Different Goal-framed Environmental Messages
Wong, P., Wan, C., Shen, G. & Choi, S., 2021.Research output: Contribution to conference › Paper › peer-review
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Mapping consumer perception on price fairness and intention to report suspected price-fixing activities in Hong Kong
Wong, P., Vanharanta, M. & Chan, K. W., 2021, p. 75-77.Research output: Contribution to conference › Paper › peer-review
Open Access
Prizes
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Inspiring Teaching Award, CPCE-SPEED Teaching Awards 2021/22
Wong, Wai Sum Phoebe (Recipient), 2023
Prize
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Lively Teaching Award, CPCE-SPEED Teaching Awards 2021/22
Wong, Wai Sum Phoebe (Recipient), 2023
Prize
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Caring Teacher Award, CPCE-SPEED Teaching Awards 2020/21
Wong, Wai Sum Phoebe (Recipient), 10 Jan 2022
Prize
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Inspiring Teaching Award, CPCE-SPEED Teaching Awards 2020/21
Wong, Wai Sum Phoebe (Recipient), 10 Jan 2022
Prize
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Speaker - "Sharing Good Teaching Practices"
Wai Sum Phoebe Wong (Speaker)
8 Jun 2023Activity: Talk or presentation › Invited talk
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RCGB Company Visit: The Fullerton Ocean Park Hotel
Pimtong Tavitiyaman (Organiser), Chun Man Bruce Tsui (Organiser), Shun Mun Helen Wong (Chair), Wai Sum Phoebe Wong (Organiser), Mei Lan Peggy Ng (Organiser), Man Lung Jonathan Kwok (Organiser) & Wenli Huang (Organiser)
4 May 2023Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Graduate Sharing Session (Miss Cheung from The Red Cross HK)
Wai Sum Phoebe Wong (Organizer)
3 Apr 2023Activity: Other
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Marketing Professional Series: “How to run a successful PR campaign: Hong Kong
Wai Sum Phoebe Wong (Organizer) & Carmen Ka Man Sum (Organizer)
20 Oct 2022Activity: Other
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Press/Media
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CPCE Connect [Feature Story]: CPCE Academics Secure FSTE Funds to Investigate into Local Educational Issues
Kai Yue Jason Chan, Pok Man Peter Yuen, Mei Lan Ng, Wing Lee, Wai Sum Phoebe Wong & Tin Sing Law
7/07/13
1 item of Media coverage
Press/Media