Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Ph.D. in Marketing, Lancaster University
Oct 2005 → Apr 2010
Award Date: 4 Apr 2010
Master, MSc. in Marketing , University College Dublin, Ireland
Sept 2001 → Nov 2002
Master, M.A. in General Linguistics , University of Helsinki, Finland
Sept 1996 → Oct 1999
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Collaborations and top research areas from the last five years
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Research Centre for Green Business | 2022/23 Institutional Development Scheme (IDS) Research Grants Council (RGC) | HK$HK$2,966,110
Wong, S. M. H. (PI), Leung, C. W. (CoI), Tavitiyaman, P. (CoI), Wong, W. S. P. (CoI), Ng, M. L. P. (CoI), Huang, W. (CoI) & Kwok, M. L. J. (CoI)
1/01/23 → 31/12/25
Project: Research
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RCGB - Sino Group Yue Man Square Consultancy Project
Wong, S. M. H. (PI), Wong, W. S. P. (PI), Leung, K. S. W. (PI), Tavitiyaman, P. (PI), Huang, W. (PI), Ng, M. L. P. (PI) & Kwok, M. L. J. (PI)
1/05/23 → 31/10/23
Project: Consultancy
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Research Directions and Applications of Artificial Intelligence (AI) in Smart Tourism in the Guangdong-Hong Kong-Macau Greater Bay Area (GBA) | RGC (Research Grant Council) IIDS | HK$371,665 | Reference No.: UGC/IIDS24/B02/21
Ng, M. L. P. (PI), Chan, J. K. Y. (CoI), Wong, W. S. P. (CoPI), Leung, K. S. W. (CoPI), Tavitiyaman, P. (CoI), Lo, M. (CoI), Leung, T. (CoI), Ren, L. (CoI) & Si, S. (CoI)
1/01/22 → 31/12/22
Project: Research
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Development of Virtual Reality (VR) Systems for Business and Tourism Education | Quality Enhancement Support Scheme (QESS) | HK$6,176,000
Ng, M. L. P. (PI), Chan, J. K. Y. (CoI), Lau, C.Y.-L. (CoI), Kwong, R. (CoI), Wong, S. M. H. (CoI) & Wong, W. S. P. (CoI)
1/01/22 → 31/12/23
Project: Research
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CPCE Research Fund - Safe to chat? Examining Switching Behavior of Social Networking Sites: the case of WhatsApp vs. Signal HK$15, 132
Wong, W. S. P. (PI), Leung, K. S. W. (PI) & Wan, C. (PI)
23/11/21 → 2/05/23
Project: Research
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Promoting corporate financial sustainability through ESG practices: An employee-centric perspective and the moderating role of Asian values
Wong, S. M. H., Chan, R. Y., Wong, W. S. P. & Wong, T., 2025, In: Research in International Business and Finance. 75Research output: Contribution to journal › Article › peer-review
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Exploring the Moderating Effects of Incidental Emotions on Rewards for Encouraging Hotel Guests’ Towel Reuse Behavior
Wong, P. & Wan, C., Jun 2024, In: Environment and Behavior. 56, 5-6, p. 440-467 28 p.Research output: Contribution to journal › Article › peer-review
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Is uniform pricing by competing retailers perceived as fair?
Wong, W. S. P., Vanharanta, M., Ng, P. M. L. & Wong, T., 11 Apr 2024, In: International Journal of Consumer Studies. p. 1-20 20 p.Research output: Contribution to journal › Article › peer-review
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The impact of digital technology training on developing academics’ digital competence in higher education context
Ng, P. M. L., Chow, P. K., Wong, W. S. P. & Wai Ming, L., 30 Oct 2024, In: Education and Training. p. 1-20Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Dialectic critical realism in business marketing: dialectic customer portfolio management
Vanharanta, M. & Wong, P., 2023, (Accepted/In press) In: Journal of Business and Industrial Marketing. 39, 3, p. 474-490 17 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus)
Prizes
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CPCE Dean’s Award for Outstanding Teaching Performance/ Achievement 2023
Wong, W. S. P. (Recipient), 2023
Prize
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Caring Teacher Award, CPCE-SPEED Teaching Awards 2020/21
Wong, W. S. P. (Recipient), 10 Jan 2022
Prize
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Inspiring Teaching Award, CPCE-SPEED Teaching Awards 2020/21
Wong, W. S. P. (Recipient), 10 Jan 2022
Prize
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Inspiring Teaching Award, CPCE-SPEED Teaching Awards 2021/22
Wong, W. S. P. (Recipient), Sept 2022
Prize
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Visit to Yakult Factory (For PolyU-SPEED & PolyU-HKCC Students)
W. O. Cheng, C. (Organiser), Sum, C. K. M. (Organiser) & Wong, W. S. P. (Organiser)
27 May 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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RGC (IDS) Visit: RCGB
Wong, S. M. H. (Chair), Wong, W. S. P. (Panel Member), Tavitiyaman, P. (Panel Member) & Huang, W. (Panel Member)
30 Apr 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Guest Talk: "Effective Credit Card Marketing Campaigns for Success" for HKCC Year 2 Marketing Students
Wong, W. S. P. (Organiser), Sum, C. K. M. (Organiser) & W. O. Cheng, C. (Organiser)
19 Apr 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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CPCE Excellence Contest 2024
Wong, W. S. P. (Moderator)
2 Mar 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Press/Media
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CPCE Connect [Feature Story]: CPCE Academics Secure FSTE Funds to Investigate into Local Educational Issues
Chan, K. Y. J., Yuen, P. M. P., Ng, M. L., Lee, W., Wong, W. S. P. & Law, T. S.
7/07/13
1 item of Media coverage
Press/Media