Personal profile
Education/Academic qualification
Doctorate, Ph.D. in Marketing, Lancaster University
Oct 2005 → Apr 2010
Award Date: 4 Apr 2010
Master, MSc. in Marketing , University College Dublin, Ireland
Sept 2001 → Nov 2002
Master, M.A. in General Linguistics , University of Helsinki, Finland
Sept 1996 → Oct 1999
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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CPCE Internal Resarch Funded Project: "Personal Norms and Perceived Adaptive Capacity in Municipal Solid Waste Charging Scheme"
Wong, W. S. P. (PI), Wong, S. M. H. (CoI) & Lo, K. M. F. (CoI)
12/12/24 → …
Project: Research
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Trust and collaboration intention in human-agentic AI interactions: a mind perception theory
Wong, W. S. P. (PI)
1/07/26 → 31/12/27
Project: Research
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World Bank IFC Research Project: Elderly Healthcare and Cultural Tourism in China - Opportunities for Silver Finance [HK$180,000]
Ho, S. Y. P. (PI), Wong, W. S. P. (CoI), Tse, P. M. D. (CoI), Wong, S. M. H. (CoI) & Tai, C. L. A. (CoI)
1/12/25 → 28/02/26
Project: Research
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RCGB - Sino Group Yue Man Square Consultancy Project
Wong, S. M. H. (PI), Wong, W. S. P. (PI), Leung, K. S. W. (PI), Tavitiyaman, P. (PI), Huang, W. (PI), Ng, M. L. P. (PI) & Kwok, M. L. J. (PI)
1/05/23 → 31/10/23
Project: Consultancy
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Research Centre for Green Business | 2022/23 Institutional Development Scheme (IDS) Research Grants Council (RGC) | HK$HK$2,966,110
Wong, S. M. H. (PI), Leung, C. W. (CoI), Tavitiyaman, P. (CoI), Wong, W. S. P. (CoI), Ng, M. L. P. (CoI), Huang, W. (CoI) & Kwok, M. L. J. (CoI)
1/01/23 → 31/12/25
Project: Research
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Report on Elderly Healthcare and Cultural Tourism in China - Opportunities for Silver Finance
Ho, S. Y. P., Wong, W. S. P., Tse, P. M. D., Wong, S. M. H. & Tai, C. L. A., 1 Mar 2026Research output: Book/Report › Commissioned report › peer-review
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“GenAI is my study buddy - Embracing GenAI tools for learning: a self-determination perspective”. The Asian Conference on Education & International Development (ACEID2026), Tokyo, Japan, March 22-27, 2026.
Shum, K. Y. N., Wong, W. S. P. & Tsui, B., 22 Mar 2026.Research output: Contribution to conference › Abstract › peer-review
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Consumer adoption of cryptocurrencies as a precursor to a decentralized financial system: a push-pull-mooring model
Wong, P., Leung, W. K. S., Vanharanta, M. & Wan, C., 23 May 2025, In: International Journal of Bank Marketing. 43, 6, p. 1252-1271 20 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus) -
Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective” Global Marketing Conference, Hong Kong, July 24-27, 2025.
Wong, W. S. P., Wan, C. & Vanharanta, M., 24 Jul 2025.Research output: Contribution to conference › Abstract › peer-review
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Promoting corporate financial sustainability through ESG practices: An employee-centric perspective and the moderating role of Asian values
Wong, S. M. H., Chan, R. Y., Wong, W. S. P. & Wong, T., 2025, In: Research in International Business and Finance. 75Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus)
Prizes
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CPCE Dean’s Award for Outstanding Teaching Performance/ Achievement 2023
Wong, W. S. P. (Recipient), 2023
Prize
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Caring Teacher Award, CPCE-SPEED Teaching Awards 2020/21
Wong, W. S. P. (Recipient), 10 Jan 2022
Prize
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Inspiring Teaching Award, CPCE-SPEED Teaching Awards 2020/21
Wong, W. S. P. (Recipient), 10 Jan 2022
Prize
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Inspiring Teaching Award, CPCE-SPEED Teaching Awards 2021/22
Wong, W. S. P. (Recipient), Sept 2022
Prize
Activities
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Visit to Yakult Factory (For PolyU-SPEED & PolyU-HKCC Students)
Cheng, C. W. O. (Organiser), Lam, Y. C. A. (Organiser), Chow, Y. T. H. (Organiser) & Wong, W. S. P. (Organiser)
8 Jun 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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RCGB Seminar: "Harnessing AI & Big Data:Navigating Social Media Trends and Creator Discovery" Speaker: Rudy Chan, Founder & COO, Cloudbreakr
Wong, W. S. P. (Moderator)
30 Apr 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Marketing Professional Series for MSc Students: "Social Media Engagement" Speaker: Miss Hanna Vanharanta
Wong, W. S. P. (Organiser)
26 Apr 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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RCGB Seminar: "From ESG to Storytelling:Turning Sustainability Strategy into Brand Trust" Speaker: Dr Bernie Wong, Founder, Social Stand & Vice Chairman,Hong Kong Association of Interactive Marketing
Wong, W. S. P. (Moderator)
24 Apr 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
Press/Media
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CPCE Connect [Feature Story]: CPCE Academics Secure FSTE Funds to Investigate into Local Educational Issues
Chan, K. Y. J., Yuen, P. M. P., Ng, M. L., Lee, W., Wong, W. S. P. & Law, T. S.
7/07/13
1 item of Media coverage
Press/Media