Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctorate, Ph.D. in Marketing, Lancaster University
Oct 2005 → Apr 2010
Award Date: 4 Apr 2010
Master, MSc. in Marketing , University College Dublin, Ireland
Sept 2001 → Nov 2002
Master, M.A. in General Linguistics , University of Helsinki, Finland
Sept 1996 → Oct 1999
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Dive into the research topics where Wai Sum Phoebe Wong is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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World Bank IFC Consultancy Project: Elderly Healthcare and Cultural Tourism in China - Opportunities for Silver Finance
Ho, S. Y. P. (PI), Wong, W. S. P. (CoI), Wong, S. M. H. (CoI), Tai, C. L. A. (CoI) & Tse, P. M. D. (CoI)
1/08/25 → 31/12/25
Project: Consultancy
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CPCE Internal Resarch Funded Project: "Personal Norms and Perceived Adaptive Capacity in Municipal Solid Waste Charging Scheme"
Wong, W. S. P. (PI), Wong, S. M. H. (CoI) & Lo, K. M. F. (CoI)
12/12/24 → …
Project: Research
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Research Centre for Green Business | 2022/23 Institutional Development Scheme (IDS) Research Grants Council (RGC) | HK$HK$2,966,110
Wong, S. M. H. (PI), Leung, C. W. (CoI), Tavitiyaman, P. (CoI), Wong, W. S. P. (CoI), Ng, M. L. P. (CoI), Huang, W. (CoI) & Kwok, M. L. J. (CoI)
1/01/23 → 31/12/25
Project: Research
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RCGB - Sino Group Yue Man Square Consultancy Project
Wong, S. M. H. (PI), Wong, W. S. P. (PI), Leung, K. S. W. (PI), Tavitiyaman, P. (PI), Huang, W. (PI), Ng, M. L. P. (PI) & Kwok, M. L. J. (PI)
1/05/23 → 31/10/23
Project: Consultancy
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Development of Virtual Reality (VR) Systems for Business and Tourism Education | Quality Enhancement Support Scheme (QESS) | HK$6,176,000
Ng, M. L. P. (PI), Chan, J. K. Y. (CoI), Lau, C.Y.-L. (CoI), Kwong, R. (CoI), Wong, S. M. H. (CoI) & Wong, W. S. P. (CoI)
1/01/22 → 31/12/23
Project: Research
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Consumer adoption of cryptocurrencies as a precursor to a decentralized financial system: a push-pull-mooring model
Wong, P., Leung, W. K. S., Vanharanta, M. & Wan, C., 23 May 2025, In: International Journal of Bank Marketing. 43, 6, p. 1252-1271 20 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective” Global Marketing Conference, Hong Kong, July 24-27, 2025.
Wong, W. S. P., Wan, C. & Vanharanta, M., 24 Jul 2025.Research output: Contribution to conference › Abstract › peer-review
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Promoting corporate financial sustainability through ESG practices: An employee-centric perspective and the moderating role of Asian values
Wong, S. M. H., Chan, R. Y., Wong, W. S. P. & Wong, T., 2025, In: Research in International Business and Finance. 75Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
The Role of Reward Certainty and Incidental Emotion in Encouraging Pro‐Environmental Behaviors
Wan, C., Wong, W. S. P. & Homapour, E., 2025, In: Journal of Consumer Behaviour.Research output: Contribution to journal › Article › peer-review
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Exploring the Moderating Effects of Incidental Emotions on Rewards for Encouraging Hotel Guests’ Towel Reuse Behavior
Wong, P. & Wan, C., Jun 2024, In: Environment and Behavior. 56, 5-6, p. 440-467 28 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Prizes
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CPCE Dean’s Award for Outstanding Teaching Performance/ Achievement 2023
Wong, W. S. P. (Recipient), 2023
Prize
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Caring Teacher Award, CPCE-SPEED Teaching Awards 2020/21
Wong, W. S. P. (Recipient), 10 Jan 2022
Prize
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Inspiring Teaching Award, CPCE-SPEED Teaching Awards 2020/21
Wong, W. S. P. (Recipient), 10 Jan 2022
Prize
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Inspiring Teaching Award, CPCE-SPEED Teaching Awards 2021/22
Wong, W. S. P. (Recipient), Sept 2022
Prize
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Marketing Professional Series: "Navigating the digital landscape and mastering for career success" Speaker: Mr Veaky Wong, Director of Business Development, Meituan
Wong, W. S. P. (Organiser), Sum, C. K. M. (Member of programme committee), Chow, Y. T. H. (Member of programme committee) & Cheng, C. W. O. (Member of programme committee)
5 Mar 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Visit to Yakult Factory (For PolyU-SPEED & PolyU-HKCC Students)
Cheng, C. W. O. (Organiser), Sum, C. K. M. (Member of programme committee), Chow, Y. T. H. (Member of programme committee) & Wong, W. S. P. (Member of programme committee)
20 Feb 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
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RCGB - Cathay Dining Company Visit
Wong, W. S. P. (Organiser), Wong, S. M. H. (Chair), Tavitiyaman, P. (Member of programme committee) & Huang, W. (Member of programme committee)
14 Oct 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Marketing Professional Series: "Embarking on a sustainable business venture" Speaker: Mr Terence Hon, Co-founder of GreenPrice
Wong, W. S. P. (Organiser), Sum, C. K. M. (Member of programme committee), Chow, Y. T. H. (Member of programme committee) & Cheng, C. W. O. (Member of programme committee)
25 Sept 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Visit to Yakult Factory (For PolyU-SPEED & PolyU-HKCC Students)
Cheng, C. W. O. (Organiser), Sum, C. K. M. (Organiser) & Wong, W. S. P. (Organiser)
27 May 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
Press/Media
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CPCE Connect [Feature Story]: CPCE Academics Secure FSTE Funds to Investigate into Local Educational Issues
Chan, K. Y. J., Yuen, P. M. P., Ng, M. L., Lee, W., Wong, W. S. P. & Law, T. S.
7/07/13
1 item of Media coverage
Press/Media