Personal profile
Research interests
Information and communication technologies, supply chain management, tourism management, tourism supply chain management, and tourism demand forecasting
Education/Academic qualification
Doctorate, The University of Hong Kong
Sept 2002 → Jun 2006
Master, Huazhong University of Science and Technology
Bachelor, Huazhong University of Science and Technology
External positions
Postdoctoral Research Fellow, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Sept 2006 → Jul 2009
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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A Real-time Collaborative Multi-agent System for High-frequency Nowcasting of Tourism Demand in Hong Kong
Zhang, X. A. (PI), Song, H. (CoI), Tavitiyaman, P. (CoI) & LUO, H. (CoI)
1/01/26 → 31/12/28
Project: Research
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Impact of consumers’ knowledge and primary healthcare initiatives on customers’ experiences of service quality attributes, consumption values, place attachment, and behavioural intention: Multilevel analysis of District Health Centres DHCs)
Tavitiyaman, P. (PI), Lee, A. (CoI), Zhang, X. A. (CoI) & Law, T. S. V. (CoI)
1/01/26 → 31/12/27
Project: Research
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Cultural Tourism in Hong Kong
Tavitiyaman, P. (PI), Zhang, X. A. (CoI), Lam, C. W. R. (CoI), Tsang, W. S. L. (CoI) & Feng, Q. E. (CoI)
1/09/25 → 30/06/26
Project: Research
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Digital Technologies in Cultural Tourism
Zhang, X. A. (PI), Tavitiyaman, P. (CoI), Feng, Q. E. (CoI) & Xu, M. M. (CoI)
1/09/25 → 31/08/26
Project: Research
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Exploring the influence of cultural intelligence on tourists’ perception of destination culture, destination personality, political risk and travel willingness
Lam, C. W. R. (PI), Tavitiyaman, P. (CoI) & Zhang, X. A. (CoI)
12/12/24 → 12/06/26
Project: Research
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A Game-Theoretic Approach to Green Tourism Development Strategies: Government Interventions and Sustainable Practices Across Diverse Markets
Huang, S., Zhang, X. A. & Huang, G. Q., Apr 2026, In: Tourism Management. 113Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
A large language model-based tourist satisfaction index
He, C., Liu, Y., Song, H., Qiu, R. & Zhang, X. A., 2026, In: Annals of Tourism Research. 118, 104174.Research output: Contribution to journal › Article › peer-review
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Effect of environmental policy on travel motivation, destination image, and green travel intention
Feng, Q. E., Zhang, X. A. & Tavitiyaman, P., 2026, (Submitted) In: Public Administration and Policy.Research output: Contribution to journal › Article › peer-review
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Effect of smart technology attributes on work-related behaviors through perceived usefulness: Moderating roles of perceived risk and hotel affiliation
Zhang, X. A., Tavitiyaman, P., Xu, J. & Tsui, C. M. B., 2026, In: Tourism and Hospitality Research. 26, 2, p. 218-231Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Enhancing travel willingness: The impacts of allocentric characteristics, motivational cultural intelligence and destination culture
Lam, C. W. R., Tavitiyaman, P. & Zhang, X. A., 2026, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
Prizes
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Professional Certificate in Sustainable Tourism
Zhang, X. A. (Recipient), 31 Jul 2025
Prize: Other distinction
Activities
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Guest Talk on Data Collection Method and Questionnaire Design
Zhang, X. A. (Organizer) & Guo, W. (Speaker)
8 Mar 2026Activity: Other
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The International Conference on Culture, Tourism, and Hospitality (ICCTH) 2026 (Event)
Zhang, X. A. (Member)
2026 → …Activity: Membership › Membership of committee
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Green Tourism in Hong Kong
Zhang, X. A. (Speaker)
12 Dec 2025Activity: Talk or presentation › Invited talk