Activities per year
Activities
- 8 results
Search results
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Marketing and Artificial Intelligence: A Future Research Agenda
TONG, S. C. (Chair), Tsui, K. T. (Member of programme committee), Chan, F. F. Y. (Member of programme committee) & Chan, Y. M. T. (Member of programme committee)
20 Dec 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Branding and Technology: Past and Future Trends
TONG, S. C. (Chair), Tsui, K. T. (Member of programme committee), Chan, F. F. Y. (Member of programme committee) & Chan, Y. M. T. (Member of programme committee)
23 Oct 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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The Role of Experiential Technology and Artificial Intelligence
TONG, S. C. (Chair), Tsui, K. T. (Member of programme committee), Chan, F. F. Y. (Member of programme committee) & Chan, Y. M. T. (Member of programme committee)
30 Aug 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising
TONG, S. C. (Chair), Tsui, K. T. (Member of programme committee), Chan, F. F. Y. (Member of programme committee) & Chan, Y. M. T. (Member of programme committee)
10 Jul 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Using Artificial Intelligence and Digital-driven Experiential Technology
TONG, S. C. (Chair), Tsui, K. T. (Member of programme committee), Chan, F. F. Y. (Member of programme committee) & Chan, Y. M. T. (Member of programme committee)
12 Jun 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Existing and Future Public Relations Strategies: Using Artificial Intelligence and Digital-driven Experiential Technology
Chan, Y. M. T. (Member of programme committee)
12 Jun 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Digital Marking Communications: Reviewing Current Practices in an Ever-changing Media Language
TONG, S. C. (Chair), Tsui, K. T. (Member of programme committee), Chan, F. F. Y. (Member of programme committee) & Chan, Y. M. T. (Member of programme committee)
2 Apr 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners
TONG, S. C. (Chair), Tsui, K. T. (Member of programme committee), Chan, F. F. Y. (Member of programme committee) & Chan, Y. M. T. (Member of programme committee)
2 Apr 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...