Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 14 Life Below Water -
SDG 15 Life on Land
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Collaborations and top research areas from the last five years
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AI Tourism Backfire: How Platform Task-relevance and Image Realism Influence Time-rebound | CPCE-funded Research Project 2025/26 (First Round) | BHM-2025-360(E)
Lee, S. M. D. (PI), Wan, C. (CoI), Fung, Y. N. (CoI) & Cheng, C. W. O. (CoI)
25/11/25 → 24/11/26
Project: Research
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Personalization-privacy paradox in Gen AI-powered marketing | CPCE-funded Research Project 2024/25 (First Round) | BHM-2024-312(J)
Lee, S. M. D. (PI) & Fung, Y. N. (CoI)
12/12/24 → 11/12/25
Project: Research
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Customer Satisfaction through Reshoring: A Dynamic Panel Data Analysis of Manufacturing Strategies and Consumer Perceptions | PolyU (UGC) SHS | HKD $200,000.00
CHENG, P. S. (PI) & Fung, Y. N. (CoI)
15/02/24 → 14/06/25
Project: Research
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Effects of AI Companions’ Sycophancy and Emotional Mimicry on Consumers’ Continuance Intention and Social Wellbeing
Lee, D., Wan, C., Ng, M. L. P., Fung, Y. N. & Wu, N., 2026, (Accepted/In press) In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Review article › peer-review
Open Access -
Effects of AI Companions’ Sycophancy and Emotional Mimicry on Consumers’ Continuance Intention and Social Wellbeing
Lee, D., Wan, C., Ng, M. L. P., Fung, Y. N. & Wu, N., 23 Feb 2026, In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Article › peer-review
Open Access -
Benefits And Drawbacks of Last-Mile Robotics on E-Commerce Consumers’ Experience and Satisfaction
Fung, Y. N. & Lee, D., 19 Aug 2025.Research output: Contribution to conference › Abstract › peer-review
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Driving voluntary reduction of single-use plastic consumption: Capability, opportunity, and motivation
Lee, D., Wan, C., Isbanner, S., Rundle-Thiele, S. & Fung, Y. N., Dec 2025, In: Sustainable Futures. 10, 101020.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Navigating the Ethical Dilemmas of AI in Academia: Understanding Student Engagement with Generative Tools
Fung, Y. N., Lee, D., Cheng, C. & Kwok, Y. K. R., 19 Dec 2025, Kyushu University. 2025 the 7th International Conference on Modern Educational Technology (ICMET)Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Next-Gen leadership scheme Online Talk: Next-Gen Leaders: Navigating the Path to Success
Fung, Y. N. (Chair)
15 Apr 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Next-Gen Leadership Scheme Online Talk: Next-Gen Leaders: Unlocking Professional Success
Fung, Y. N. (Chair)
5 Feb 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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CIM: The Chartered Institute of Marketing (External organisation)
Fung, Y. N. (Member)
1 May 2025 → 1 Sept 2026Activity: Membership › Membership of network
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Assistant Programme Leader : Associate in Business
Fung, Y. N. (Assistant Programme Leader)
2025 → 2026Activity: Other
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Programme Leader : BBA in Omnichannel Retail Management
Fung, Y. N. (Programme Leader)
2025 → 2026Activity: Other