Projects per year
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Dive into the research topics where Yiu Keung Ray Kwok is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 4 Article
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When hate does not last: the evolution of brand schema in online communities
Ul Haq, S. & Kwok, Y. K. R., 29 Apr 2025, In: Qualitative Market Research.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Encountering “the Other” in Religious Social Media: A Cross-Cultural Analysis
Ul Haq, S. & Kwok, R.Y.-K., 30 Nov 2024, In: Social Media and Society. October-December, p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Marketing and operational strategies during the COVID-19 pandemic: A case study of a Hong Kong footwear enterprise.
Chan, H. L., Kwok, Y. K. R. & Wong, S. M. H., 2022, In: Journal of Fashion Marketing and Management. p. xx-xxResearch output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: A two-stage approach
Wong, T. C., Haddoud, M. Y., Kwok, Y. K. & He, H., 2018, In: Industrial Management and Data Systems. 118, 4, p. 850-872 23 p.Research output: Contribution to journal › Article › peer-review
Open Access28 Citations (Scopus)