Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Nurturing Entrepreneurial Competencies in Higher Education: The Impacts on Intention of Venture Creation in the Post-pandemic Era in Hong Kong | CPCE Research Fund | HK$20,832
Lau, M.-M. M. (PI), Lam, Y. C. A. (CoI), Cheng, C. W. O. (CoI) & Yuen, S. S. M. (CoI)
1/11/21 → 31/05/23
Project: Research
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Examining the moderating role of perceived education support in shaping entrepreneurial intentions among higher education students: A TPB and VBN Perspective
Lau, M. M., Lam, Y. C. A., Cheng, C. & Yuen, S. S. M., 21 May 2025, In: Journal of Information Systems Engineering and Management. 10, 48s, p. 276-284 9 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Examining the moderating role of perceived education support in shaping entrepreneurial intentions among higher education students: A TPB and VBN Perspective
Lau, M. M., Lam, Y. C. A., Cheng, C. & Chung, S. M. S., 23 Apr 2025, International Conference on Innovation, Creativity and Marketing (ICICM-25). Kyoto, JapanResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Service learning in business education: Expectations and reality
CHOW, Y., Lam, Y. C. A., Lau, M. M., Yuen, S. S. M. & Chin, O. K. I., 25 Mar 2024, The 10th Asian Conference & International Development (ACEID). p. 573–586 14 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong
Lam, A. Y. C., Lau, M. M., Cheng, C. & Wong, M. Y., 10 Jan 2019, IC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning. Japan: Association for Computing Machinery, p. 329-333 5 p. (ACM International Conference Proceeding Series).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
4 Citations (Scopus) -
Understanding determinants of customer behavioral intention in using mobile payment at convenience stores
Lau, M. M., Lam, A. Y. C., Cheung, R. & Leung, T. F., 10 Jan 2019, IC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning. Japan: Association for Computing Machinery, p. 357-362 6 p. (ACM International Conference Proceeding Series).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
10 Citations (Scopus)
Prizes
Activities
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Programme Leader of Master of Science in Digital Business and Marketing Management
Lam, Y. C. A. (Programme Leader)
Sept 2025 → …Activity: Other
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HOFEX 2025 CIM F&B Marketing Forum
Lam, Y. C. A. (Participant)
16 May 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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International Conference on Innovation, Creativity and Marketing
Lam, Y. C. A. (Participant)
23 Apr 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Psychology and Marketing (Journal)
Lam, Y. C. A. (Reviewer)
Apr 2025 → …Activity: Publication peer-review and editorial work › Editorial work
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Guest Talk for GBM, RCGB & BHM - Sustainable Marketing Trends
Lam, Y. C. A. (Organiser)
29 Mar 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...