Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
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- 1 Similar Profiles
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Impact of ESG practices on brand purchasing behaviour: A gender and generational comparison | PolyU CPCE Research Fund 2025/26 | BHM-2025-377(J) | HK$26,215
Cheng, C. W. O. (PI), Yuen, S. S. M. (CoI), Lee, J. L. M. (CoI), Wong, S. M. H. (CoI) & Lam, Y. C. A. (CoI)
26/11/25 → 25/05/27
Project: Research
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Nurturing Entrepreneurial Competencies in Higher Education: The Impacts on Intention of Venture Creation in the Post-pandemic Era in Hong Kong | PolyU CPCE Research Fund 2021/22 | BHM-2021-213(J) | HK$20,832
Lau, M.-M. M. (PI), Lam, Y. C. A. (CoI), Cheng, C. W. O. (CoI) & Yuen, S. S. M. (CoI)
1/11/21 → 31/05/23
Project: Research
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Designing college students’ assignments in the GenAI era: A case study on student group projects
Yoo, J. H., Lau, M. M., Cheng, C., Lam, Y. C. A. & Takaku, Y., 6 Jan 2026. 1 p.Research output: Contribution to conference › Abstract › peer-review
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Evaluating the use of Generative AI in assessing essay assignments of undergraduate students
Yoo, J. H., Lam, Y. C. A., Takaku, Y., Cheng, C. & Lau, M. M., 6 Jan 2026. 1 p.Research output: Contribution to conference › Abstract › peer-review
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Evaluating undergraduate essays using Generative AI agents: A prompt design framework
Yoo, J. H., Cheng, C., Lam, Y. C. A., Lau, M. M. & Takaku, Y., 12 Jun 2026, p. 1-12. 12 p.Research output: Contribution to conference › Paper › peer-review
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Taking the Shortcut? A Dual Process of Student’s Intentions to AI-giarism
Lau, M. M., Lam, Y. C. A., Kwok, Y. K. R. & Fung, C. Y. J., 12 Jun 2026, p. 1-13. 13 p.Research output: Contribution to conference › Paper › peer-review
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Transforming student assignments through GenAI innovation in higher education
Yoo, J. H., Lau, M. M., Cheng, C., Lam, Y. C. A. & Takaku, Y., 17 Apr 2026. 6 p.Research output: Contribution to conference › Paper › peer-review
Prizes
Activities
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Visit to Yakult Factory (For PolyU-SPEED & PolyU-HKCC Students)
Cheng, C. W. O. (Organiser), Lam, Y. C. A. (Organiser), Chow, Y. T. H. (Organiser) & Wong, W. S. P. (Organiser)
8 Jun 2026Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Programme Leader of Master of Science in Digital Business and Marketing Management
Lam, Y. C. A. (Programme Leader)
Sept 2025 → …Activity: Other
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HOFEX 2025 CIM F&B Marketing Forum
Lam, Y. C. A. (Participant)
16 May 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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International Conference on Innovation, Creativity and Marketing
Lam, Y. C. A. (Participant)
23 Apr 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Psychology and Marketing (Journal)
Lam, Y. C. A. (Reviewer)
Apr 2025 → …Activity: Publication peer-review and editorial work › Editorial work