Transforming furniture e-commerce: The impact of augmented reality on purchase intentions, at the International Conference on Innovation, Creativity and Marketing (ICICM-25)
Awarded date
23 Apr 2025
Degree of recognition
International
Granting Organisations
Transforming furniture e-commerce: The impact of augmented reality on purchase intentions, at the International Conference on Innovation, Creativity and Marketing (ICICM-25)