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Effects of Consumer Generated Media on Millennial Diners’ Behavioural Intention at Up-scale Restaurants | CPCE Research Fund | (BHM-2020-176(J))
Lo, Siu Kam Jamie
(PI)
Tsang, Wing Sze Lancy
(CoI)
Tavitiyaman, Pimtong
(CoI)
Division of Business and Hospitality Management (BHM)
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Keyphrases
Diners
100%
Behavioral Intention
100%
Upscale Restaurant
100%
Consumer-generated Media
100%
Research Fund
100%
Upscale
50%
Social Sciences
Millennials
100%