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Personalization-privacy paradox in Gen AI-powered marketing | CPCE-funded Research Project 2024/25 (First Round) | BHM-2024-312(J)
Lee, Suet Mui Daisy
(PI)
Fung, Yi Ning
(CoI)
Division of Business and Hospitality Management (BHM)
Overview
Project Details
Status
Active
Effective start/end date
12/12/24
→
11/12/25
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