The impact of mukbang influencer marketing and livestreaming e-commerce on consumers’ overconsumption behaviour | CPCE-funded Research Project 2020/21 (Second Round) | BHM-2020-197(E)

Project Details

Effective start/end date21/06/2120/06/22


Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.