A new nature-based tourism motivation model: Testing the moderating effects of the push motivation

Jing Xu, Shukman Chan

Research output: Contribution to journalArticlepeer-review

47 Citations (Scopus)

Abstract

This research note focused on Hong Kong's nature-based tourism and disentangled the tourists' motivation factor structure. A new tourism motivation model was developed by particularly incorporating the moderator of push motivation. The push motivation was found to contribute to the tourists' future behavior as a moderator. Managerial implications were provided to Hong Kong Tourism Board and industry practitioners to design nature-based tourism promotion campaigns more strategically.

Original languageEnglish
Pages (from-to)107-110
Number of pages4
JournalTourism Management Perspectives
Volume18
DOIs
Publication statusPublished - 1 Apr 2016

Keywords

  • Hong Kong
  • Nature-based tourism
  • Pull motivation
  • Push motivation

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