AI Robotics in Hospitality from the Perspective of Levinas' Philosophy of the Other

This article explores the integration of AI robotics in the hospitality industry through the ethical framework of Emmanuel Levinas’ philosophy of the Other. Levinas redefines hospitality as an ethical encounter, emphasizing asymmetrical responsibility, selfless service, and the recognition of the Other’s unique alterity through face-to-face interactions. With the growing adoption of AI robots—ranging from service robots and chatbots to automated systems—hospitality is experiencing a transformation that promises operational efficiency, enhanced safety, and personalized guest experiences. However, this technological shift also raises critical ethical questions about the nature of hospitality and human relationships at its core. Drawing on recent literature and empirical studies, the article analyzes how robotics aligns with or challenges Levinasian ethics. On the one hand, AI robotics can support Levinas’ ethical imperatives by improving accessibility, safety, and personalization, thus addressing guests’ vulnerabilities and ensuring their well-being. Robots can perform repetitive or hazardous tasks, provide 24/7 service, and create more inclusive environments for diverse guests. On the other hand, the absence of genuine face-to-face encounters and emotional depth in robotic interactions challenges the possibility of fulfilling Levinas’ infinite responsibility and risks reducing hospitality to a transactional or dehumanized process. Employee resistance, job insecurity, and the potential commodification of both guests and staff further complicate the ethical landscape. The article concludes that while robotics can enhance certain aspects of hospitality, they cannot replace the ethical depth of human face-to-face encounters central to Levinas’ philosophy. A balanced approach is recommended, in which technology complements rather than replaces human presence, allowing the industry to uphold ethical hospitality while embracing innovation. By integrating Levinas’ principles into the design and implementation of AI robotics, the hospitality sector can navigate the challenges of technological transformation without sacrificing its ethical foundations.