An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity

J.L.M. Lee

An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity

Division of Business and Hospitality Management (BHM)

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2016
Event	“An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December. - Duration: 11 Dec 2016 → 13 Dec 2016

Conference

Conference	“An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December.
Period	11/12/16 → 13/12/16

Cite this

Lee, J. L. M. (2016). An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity. Abstract from “An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December..

Lee, J.L.M. / An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity. Abstract from “An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December..

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title = "An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity",

author = "J.L.M. Lee",

year = "2016",

language = "English",

note = "“An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December. ; Conference date: 11-12-2016 Through 13-12-2016",

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Lee, JLM 2016, 'An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity', “An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December., 11/12/16 - 13/12/16.

An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity. / Lee, J.L.M.

2016. Abstract from “An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December..

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity

AU - Lee, J.L.M.

PY - 2016

Y1 - 2016

M3 - Abstract

T2 - “An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December.

Y2 - 11 December 2016 through 13 December 2016

ER -

Lee JLM. An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity. 2016. Abstract from “An Application of Health Belief Model (HBM) on Green Brand Image and Green Brand Equity”, The 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, China, December..