Attributes of popular cultural attractions in Hong Kong

Bob Mc Kercher; Pamela S. Pamela; Hilary Du Cros

doi:10.4324/9781315239248-26

Attributes of popular cultural attractions in Hong Kong

Bob Mc Kercher
, Pamela S. Pamela
, Hilary Du Cros

Division of Business and Hospitality Management (BHM)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

A supply-side study of cultural attractions was conducted in Hong Kong, using indepth interviews with managers and custodians of built assets having varying degrees of tourism appeal. The purpose of the study was to identify why some places are more popular than others. Five different attribute categories were identified: product, experiential, marketing, cultural, and leadership. The study concluded that factors relating to product, experience, and marketing are keys to popularity. In particular, large purpose-built facilities located in tourism nodes have the greatest chance of being popular. The study concludes that cultural places must function first and foremost as attractions to be popular.

Original language	English
Title of host publication	The Heritage Tourist Experience
Subtitle of host publication	Critical Essays, Volume Two
Publisher	Taylor and Francis
Pages	275-289
Number of pages	15
ISBN (Electronic)	9781351888479
ISBN (Print)	9780754626978
DOIs	https://doi.org/10.4324/9781315239248-26
Publication status	Published - 1 Jan 2017

Keywords

Cultural tourism
Hong Kong
Urban tourism

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10.4324/9781315239248-26

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abstract = "A supply-side study of cultural attractions was conducted in Hong Kong, using indepth interviews with managers and custodians of built assets having varying degrees of tourism appeal. The purpose of the study was to identify why some places are more popular than others. Five different attribute categories were identified: product, experiential, marketing, cultural, and leadership. The study concluded that factors relating to product, experience, and marketing are keys to popularity. In particular, large purpose-built facilities located in tourism nodes have the greatest chance of being popular. The study concludes that cultural places must function first and foremost as attractions to be popular.",

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N2 - A supply-side study of cultural attractions was conducted in Hong Kong, using indepth interviews with managers and custodians of built assets having varying degrees of tourism appeal. The purpose of the study was to identify why some places are more popular than others. Five different attribute categories were identified: product, experiential, marketing, cultural, and leadership. The study concluded that factors relating to product, experience, and marketing are keys to popularity. In particular, large purpose-built facilities located in tourism nodes have the greatest chance of being popular. The study concludes that cultural places must function first and foremost as attractions to be popular.

AB - A supply-side study of cultural attractions was conducted in Hong Kong, using indepth interviews with managers and custodians of built assets having varying degrees of tourism appeal. The purpose of the study was to identify why some places are more popular than others. Five different attribute categories were identified: product, experiential, marketing, cultural, and leadership. The study concluded that factors relating to product, experience, and marketing are keys to popularity. In particular, large purpose-built facilities located in tourism nodes have the greatest chance of being popular. The study concludes that cultural places must function first and foremost as attractions to be popular.

KW - Cultural tourism

KW - Hong Kong

KW - Urban tourism

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BT - The Heritage Tourist Experience

PB - Taylor and Francis

ER -

Attributes of popular cultural attractions in Hong Kong

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