Captivating the crowd: unraveling sentiments in tourism short videos for effective destination marketing on social media

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@article{71b2b1ef6fc74a2c8d70e58c4184d38c,

title = "Captivating the crowd: unraveling sentiments in tourism short videos for effective destination marketing on social media",

author = "Juan Liu and Jinqiu Zhao and Wei Wei and Tong Yang",

year = "2025",

month = feb,

day = "9",

doi = "10.1080/13683500.2025.2462167",

language = "English",

journal = "Current Issues in Tourism",

issn = "1368-3500",

publisher = "Routledge",

}

TY - JOUR

T1 - Captivating the crowd: unraveling sentiments in tourism short videos for effective destination marketing on social media

AU - Liu, Juan

AU - Zhao, Jinqiu

AU - Wei, Wei

AU - Yang, Tong

PY - 2025/2/9

Y1 - 2025/2/9

UR - https://doi.org/10.1080/13683500.2025.2462167

U2 - 10.1080/13683500.2025.2462167

DO - 10.1080/13683500.2025.2462167

M3 - Article

SN - 1368-3500

JO - Current Issues in Tourism

JF - Current Issues in Tourism

ER -