Comparing Generation X and Generation Y on their green food product purchase

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Accepted/In press - Jul 2025
Event	2025 INFORMS International Meeting - , Singapore Duration: 20 Jul 2025 → 23 Jul 2025

Conference	2025 INFORMS International Meeting
Country/Territory	Singapore
Period	20/07/25 → 23/07/25

Keywords

@conference{b7eac656122843568cba029022fd6255,

title = "Comparing Generation X and Generation Y on their green food product purchase",

keywords = "Green Food Products, Generation X, Generation Y, Purchase Behaviour, Theory of planned behaviour (TPB)",

author = "Calvin Cheng and Yuen, \{Simon Sheung Man\} and Lee, \{Joseph Lok Man\} and Wong, \{Shun Mun Helen\}",

year = "2025",

month = jul,

language = "English",

note = "2025 INFORMS International Meeting ; Conference date: 20-07-2025 Through 23-07-2025",

}

TY - CONF

T1 - Comparing Generation X and Generation Y on their green food product purchase

AU - Cheng, Calvin

AU - Yuen, Simon Sheung Man

AU - Lee, Joseph Lok Man

AU - Wong, Shun Mun Helen

PY - 2025/7

Y1 - 2025/7

KW - Green Food Products

KW - Generation X

KW - Generation Y

KW - Purchase Behaviour

KW - Theory of planned behaviour (TPB)

M3 - Abstract

T2 - 2025 INFORMS International Meeting

Y2 - 20 July 2025 through 23 July 2025

ER -