| Original language | English |
|---|---|
| Journal | International Journal of Business and Management |
| Volume | 7 |
| Issue number | 21 |
| Publication status | Published - 2012 |
Consumer Perceptions of Branding Alliances of Educational Institutions and Hotels in Hong Kong
Oy Lar Kiki Chan, SM Cheng
Research output: Contribution to journal › Article › peer-review