Consumer perceptions of online review helpfulness

Raffaele Filieri, Fraser McLeay, Bruce Tsui

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2016
EventThe European Marketing Academy Conference - Norway
Duration: 24 May 2016 → …

Conference

ConferenceThe European Marketing Academy Conference
CityNorway
Period24/05/16 → …

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