Abstract
This study examined the influence of destination image and overall satisfaction toward behavioral intention of travelers to Thailand. The results found that destination image dimensions of quality of hotels and restaurants and cultural and natural attractions significantly influenced overall satisfaction. In addition, overall satisfaction had a positive effect on behavioral intention. This study further investigated the moderating effect of perceived risk on the relationship between overall satisfaction and behavioral intention. Travelers with low perceived risk of these natural disasters had a tendency for greater positive destination image, overall satisfaction, and behavioral intention than travelers with high perceived risk.
| Original language | English |
|---|---|
| Pages (from-to) | 169-185 |
| Number of pages | 17 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 30 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Apr 2013 |
Keywords
- Destination image
- behavioral intention
- overall satisfaction
- perceived risk
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