Abstract
Lee, D., Leung, T. C. H., Rundle-Thiele, S., & Wan, C. (2025, July). . In Global Marketing Conference (pp. 290-294).
| Original language | English |
|---|---|
| Pages | 290-294 |
| Publication status | Published - Jul 2025 |
| Event | Marketing & Management Transformation in the Age of Digital Challenges - Hong Kong, Hong Kong Duration: 24 Jul 2025 → 26 Jul 2025 https://2025gmc.imweb.me/index |
Conference
| Conference | Marketing & Management Transformation in the Age of Digital Challenges |
|---|---|
| Country/Territory | Hong Kong |
| Period | 24/07/25 → 26/07/25 |
| Internet address |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 2 Zero Hunger
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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