Abstract
Purpose: The purpose of this study is to test whether learner generated video (LGV) could enhance the effectiveness of the learning.
Method and Sample: Three classes of marketing students are respondents of our survey. They are studying Marketing Research subject in semester 1, 2022/23.
The students were asked to complete a video of themselves completed an exercise in using IBM SPSS (max 4 min) . At the end they were asked voluntary in fill in the survey. Total 32 students responses were recorded.
Finding: It was found that the experimental group of students recall what they have learned.
Contributions: This is a pioneering study examining the effect of learner generated video in learning software. This study provides an empirical evidence of Stimulus-Organism-Response theory. Students learn the software when they construct their own representations.
Method and Sample: Three classes of marketing students are respondents of our survey. They are studying Marketing Research subject in semester 1, 2022/23.
The students were asked to complete a video of themselves completed an exercise in using IBM SPSS (max 4 min) . At the end they were asked voluntary in fill in the survey. Total 32 students responses were recorded.
Finding: It was found that the experimental group of students recall what they have learned.
Contributions: This is a pioneering study examining the effect of learner generated video in learning software. This study provides an empirical evidence of Stimulus-Organism-Response theory. Students learn the software when they construct their own representations.
| Original language | English |
|---|---|
| Title of host publication | CPCECPR Conference 2023: Smart Education: Pedagogical Innovation and Learning Analytics |
| Publication status | Published - 16 Jan 2023 |