Drivers of green product adoption: The role of green perceived value, green trust and perceived quality

A.Y.C Lam, M.M. Lau, R. Cheung

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2014
Event2014 Global Marketing Conference - Singapore
Duration: 1 Jan 2014 → …


Conference2014 Global Marketing Conference
Period1/01/14 → …

Cite this