Original language | English |
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Pages (from-to) | 232-245 |
Journal | Journal of Global Scholars of Marketing Science |
Volume | 25 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2015 |
Drivers of green product adoption: The role of green perceived value, green trust and perceived quality
R. Cheung, A. Y. C. Lam, M. M. Lau
Research output: Contribution to journal › Article › peer-review