Drivers of green product adoption: The role of green perceived value, green trust and perceived quality

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	232-245
Journal	Journal of Global Scholars of Marketing Science
Volume	25
Issue number	3
DOIs	https://doi.org/10.1080/21639159.2015.1041781
Publication status	Published - 2015

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{b5540504f2d742ffbd3767b8c28eb347,

title = "Drivers of green product adoption: The role of green perceived value, green trust and perceived quality",

author = "R. Cheung and Lam, \{A. Y. C.\} and Lau, \{M. M.\}",

year = "2015",

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language = "English",

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pages = "232--245",

journal = "Journal of Global Scholars of Marketing Science",

issn = "2163-9167",

publisher = "Taylor and Francis Ltd.",

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}

TY - JOUR

T1 - Drivers of green product adoption: The role of green perceived value, green trust and perceived quality

AU - Cheung, R.

AU - Lam, A. Y. C.

AU - Lau, M. M.

PY - 2015

Y1 - 2015

U2 - 10.1080/21639159.2015.1041781

DO - 10.1080/21639159.2015.1041781

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VL - 25

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EP - 245

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

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ER -