Drivers of green product adoption: the role of green perceived value, green trust and perceived quality

Ronnie Cheung, Aris Y.C. Lam, Mei Mei Lau

Research output: Contribution to journalArticlepeer-review

75 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Drivers of green product adoption: the role of green perceived value, green trust and perceived quality'. Together they form a unique fingerprint.

Keyphrases