Drivers of green product adoption: The role of green perceived value, green trust and perceived quality

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2014
Event2014 Global Marketing Conference - Singapore
Duration: 1 Jan 2014 → …

Conference

Conference2014 Global Marketing Conference
CitySingapore
Period1/01/14 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

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